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It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations. Value of Digital Badges for Association Members.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. Ready to learn more strategies to drive revenue to bar association?
Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!
Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations CertificateCourse. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. More info/register.
Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Is it getting a certification? Real-time access enables you to spot trends and course-correct with your marketing and promotion as needed. Year over year, is it increasing or decreasing? What factors influence first time attendees?
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. On the trade association side, revenue or staff size can be vital in how you treat a member organization. And, of course, the wisdom. What about their goal? He has fun stories.
Consider providing pricing discounts on continuing education courses or certification programs to boost enrollment and increase long-term engagement in your association. Try using discount promotions in your associations e-commerce site to create an influx of revenue, especially during seasons of slow sales. Boosting cash flow.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. But, pricing them too low will prevent your team from making any meaningful revenue.
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam. Create content specifically for on-demand courses. Virtual Events .
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. First, they promote and sell the course.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. The Association Artificial Intelligence CertificateCourse teaches the practical use of AI tools for association professionals. Membership value. Association AI.
Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Save $50 with promo code BRAINFOOD. Respect for volunteers. More info/register.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Offer add-on pre- and post-conference workshops and courses.
There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Of course not… or am I? You decide.
Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. For the main course, lasagna my recipe has ground sausage and beef, mushrooms, onions, marinara, pesto ricotta, and a mix of cheesesand tortellini Alfredo. Save $50 with promo code BRAINFOOD. Goodbye LMS. 1 CAE credit.
People prove their value by the certifications and certificates they’ve earned. Certifications and certificates are proof that someone is committed to the industry or profession. A Quick Primer on Certifications and Certificates. It’s not tied to a specific educational program, like a certificate is.
Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold? A product that was a big revenue driver a year ago, may have lost its appeal.
The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Is AI making us dumb? 1 CAE credit.
Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers? Their talent solutions revenue is growing rapidly (see graphs below). It’s that simple.
When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. Consider offering a different fee structure for shorter entry-level courses vs. intermediate and advanced course content.
Flexible Online Learning and Certifications. Or, depending on your mission, you could create an online course that helps educate members about important issues like health and wellness. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Moving Training and Certification Online in Less Time. Tue 5/26 at 12 p.m.
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
Know What Educational Content is Worth Creating Analyzing data can help associations identify dead-end courses – or courses members take that don’t result in a secondary action – versus courses that lead to a track of other courses or the purchase of a product or service.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Get a 30-minute crash course on the simple video best practices you need to know to drive more engagement than ever before. – Revenue Success from Scratch: One Association’s Story. Guest: Lesedi Lesetedi.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
James Young at Product Community shares ten revenue-generating product ideas. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Product ideas. But how do you get it? More info/register. More info/register.
Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certificationcourse. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. New Audience Segments.
The Nimble AMS Spring ‘22 release is packed full ways to help you grow revenue. Less clicks means more revenue. Good-bye cart, hello revenue. . Career advancement benefits – including training and certification/ credentials are some of the most valued benefits for members. SynchedLearning APIs .
With the right LMS software, you can create courses for each of these learning types. That makes your courses more effective, helping members retain information they can use to improve their personal or professional lives. Course Creation Tools. Modern learning management software is an end-to-end eLearning solution.
Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Providing your members with continuing education courses and job openings in one view will not only give them an unparalleled experience, but also increase.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. For many, it is quite substantial. Host and sell live and on-demand virtual events.
Especially if there is no continuing education or certification involved. Offer to work with any interested in local chapters on publishing some of their courses and offerings onto the national LMS and providing a revenue share. Scavenger Hunts. We experience different levels of gamification on a regular basis.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors.
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Generate Non-Dues Revenue with your LMS. Manage Complex Continuing Education Credits and Certification.
Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.
While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Also, include a link (or links) to other related content and courses.
An LMS can significantly reduce costs while allowing organizations to create training courses and educational materials at scale. . Along with the cost-saving benefits, LMS-based courses also can help members increase regulation compliance within their own organizations. Certification and compliance management .
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