WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Course 231

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Blue Sky eLearn

APRIL 18, 2018

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. Ask some of your most engaged learners to share which of your online education offerings they’re most looking forward to, or what certificate they just earned, on social media or in your online community. Provide incentives.

LMS 177

LMS Discount Certificate Social Media 177

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. To understand and get close to your members, follow marketing technology trends. Host: UST Education Speaker: Kate Coffey, VP of Marketing and Events, US Transactions Corporation/UST Education Fri 7/12 at 11 a.m. LMS selection. Member engagement. 1 CAE credit.

LMS 259

LMS Course Education Member Engagement 259

WBT Systems

NOVEMBER 20, 2017

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. Will you allow learners to bundle classes for a discount?

How To 176

How To Certificate Class Discount 176

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?

Products 282

Products Analysis Price Revenue 282

Nimble AMS

MARCH 29, 2022

Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members. You can also use personalization data to present special offers and discounts to members who have reached certain levels of engagement with your organization. .

Revenue 127

Revenue Discount Tools Certificate 127

Higher Logic

JULY 13, 2017

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.

Directory 249

Directory Tips millennials Certificate 249

Blue Sky eLearn

JULY 30, 2019

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Especially if there is no continuing education or certification involved. We see these tactics often, in all aspects of life. Scavenger Hunts.

LMS 234

LMS Learning Management System System Discount 234

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

FEBRUARY 26, 2019

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Try any of these five tactics: Automate your marketing tactics for continuing education. Offer certifications, accreditations, and other valuable resources.

Education 149

Education Strategy LMS Software 149

Forj

APRIL 22, 2021

Courses can range from a live presentation with a subject matter expert to a virtual simulation or scenario-based learning experience, a comprehensive multi-module and multi-assessment course, or even a course that ends with the learner walking away with a coveted certification. Marketing the new course? Subject Matter Experts.

Price 172

Price Course LMS Discount 172

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Certificate Revenue Course 193

Freestone

NOVEMBER 22, 2023

Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials. Try offering holiday discounts to encourage learners to purchase more courses. Boost learner flexibility and engagement with Freestone LMS.

Revenue 52

Revenue Education LMS Price 52

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. Membership course. 1 CAE credit.

Arlington 259

Arlington San Diego Course Nebraska 259

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Certificates. How many certificate programs do you offer? Can they print/reprint their certificates?

LMS 81

LMS Authoring Tools Certificate Discount 81

WBT Systems

APRIL 25, 2017

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

LMS 253

LMS Certificate Library Education 253

WBT Systems

JULY 26, 2016

One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts. Making your courses more visible to learners will catch their attention.

Revenue 240

Revenue LMS Learning Management System Course 240

ISAE

NOVEMBER 19, 2024

This might involve sharing: Case studies and success stories Member testimonials and reviews Annual impact report Members-only perks, like discounts Exclusive industry insights Takeaway: Use your association’s LMS to share exclusive content, opportunities, and tools that reinforce membership benefits.

LMS 52

LMS Revenue Directory Learning Management System 52

Achieve

SEPTEMBER 5, 2024

Online courses and certifications developed by experts at your association to enhance members’ skills and knowledge. Special discounts on merchandise or events. For example, you’ll need to set up a member portal, community spaces, a learning management system, and flexible discounts. Analyze data, iterate, and improve.

Discount 52

Discount Content Social Media Resources 52

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.

How To 179

How To Social Media Price Discount 179

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. CAE credits. More info/register.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. More info/register.

Revenue 230

Revenue Chicago Leadership Education 230

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

Association Software 144

Association Software Recruiting Recruitment Software 144

Higher Logic

JUNE 4, 2019

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.

Learning Management System 214

Learning Management System Content Course Discount 214

Crowd Wisdom

JULY 27, 2023

Professional development courses can also attract new members to your organization, as more individuals are turning to associations to satisfy industry-specific CE guidelines or complete certification requirements.

Revenue 52

Revenue LMS How To Course 52

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: Do your membership tiers and pricing still match the needs and desires of your market? 1: Budget.

Revenue 102

Revenue Software Price Technology 102

ISAE

AUGUST 11, 2024

Consider developing a specialized newsletter for these members to share event news, discounts, and updates. Not only can you use your social media platforms to keep attendees engaged, but you can also show those who didn’t attend what they missed out on and share event content to market your association and events.

Social Media 52

Social Media Discount Newsletter Survey 52

Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.

Education 180

Education Mooc millennials Certificate 180

Spark Consulting

AUGUST 20, 2019

Some of it rests on relying on your existing membership community to do some Word Of Mouth (WOM) marketing for you and/or provide some leads and introductions (your corporate partners can be VERY helpful with this). Some of that involves getting clear about your association’s mission and who you serve. And some of it is trial and error.

Discount 271

Discount Cost Analysis Certificate 271

Freestone

MARCH 7, 2024

Consider promoting your PD Day through your normal marketing channels like: Members newsletter Email invitations Social media networks Landing page on member site PR outlets in your industry Be sure to drip out your event details over a long time to reach the most members.

How To 69

How To Course Tips Education 69