WBT Systems

JULY 26, 2016

One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts. Making your courses more visible to learners will catch their attention.

Revenue 240

Revenue LMS Learning Management System Course 240

Blue Sky eLearn

APRIL 18, 2018

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. Ask some of your most engaged learners to share which of your online education offerings they’re most looking forward to, or what certificate they just earned, on social media or in your online community. Provide incentives.

LMS 177

LMS Discount Certificate Social Media 177

WBT Systems

APRIL 25, 2017

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

LMS 253

LMS Certificate Library Education 253

Blue Sky eLearn

JULY 30, 2019

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Especially if there is no continuing education or certification involved. We see these tactics often, in all aspects of life. Scavenger Hunts.

LMS 234

LMS Learning Management System System Discount 234

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Certificate Revenue Course 193

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?

Products 282

Products Analysis Price Revenue 282

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. For example: Position or professional specialty Career stage or aspiration Region, if local/state regulations are an issue Alumni of a specific course or certificate program Look at the geographic distribution of members to determine where you can plan local or regional meetups or conferences.

Event Planning 150

Event Planning Marketing Discount Conference 150

WBT Systems

NOVEMBER 20, 2017

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. Will you allow learners to bundle classes for a discount?

How To 176

How To Certificate Class Discount 176

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. How to f ix it: Cover the common bases.

Tools 258

Tools eBook Report Learning Management System 258

Spark Consulting

AUGUST 20, 2019

Some of it rests on relying on your existing membership community to do some Word Of Mouth (WOM) marketing for you and/or provide some leads and introductions (your corporate partners can be VERY helpful with this). Some of that involves getting clear about your association’s mission and who you serve. And some of it is trial and error.

Discount 271

Discount Cost Analysis Certificate 271

Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.

Education 180

Education Mooc millennials Certificate 180

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.

How To 179

How To Social Media Price Discount 179

Higher Logic

JUNE 4, 2019

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.

Learning Management System 214

Learning Management System Content Course Discount 214

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

FEBRUARY 26, 2019

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Try any of these five tactics: Automate your marketing tactics for continuing education. Offer certifications, accreditations, and other valuable resources.

Education 149

Education Strategy LMS Software 149

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

Forj

APRIL 22, 2021

Courses can range from a live presentation with a subject matter expert to a virtual simulation or scenario-based learning experience, a comprehensive multi-module and multi-assessment course, or even a course that ends with the learner walking away with a coveted certification. Marketing the new course? Subject Matter Experts.

Price 172

Price Course LMS Discount 172

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. To understand and get close to your members, follow marketing technology trends. Host: UST Education Speaker: Kate Coffey, VP of Marketing and Events, US Transactions Corporation/UST Education Fri 7/12 at 11 a.m. LMS selection. Member engagement. 1 CAE credit.

LMS 262

LMS Course Member Engagement Education 262

Reid All About it

JANUARY 22, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Mon 1/25 at 3 p.m. –

Innovation 370

Innovation Communications Education Strategy 370

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

Association Software 144

Association Software Recruiting Recruitment Software 144

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing How To Discount Tips 81

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Make it a party!

Tips 215

Tips LMS Mooc Social Media 215

MemberClicks

SEPTEMBER 27, 2024

From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.

Organization 98

Organization Discount Certificate Case Study 98

WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. On this #TransformationTuesday, we hope we have inspired you to think about how your education and certification programs contribute to your association’s story for your member community.

Learning Management System 150

Learning Management System LMS Certificate System 150

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. Membership course. 1 CAE credit.

Arlington 262

Arlington San Diego Course Nebraska 262

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. CAE credits. More info/register.

Strategy 278

Strategy Video Technology Innovation 278

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. More info/register.

Revenue 231

Revenue Chicago Leadership Education 231

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. You may need the assistance of marketing automation or email marketing software to identify these members. Provide a discount to an online program for those who complete the challenge.

LMS 218

LMS Mooc Course Education 218

Nimble AMS

MARCH 29, 2022

Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members. You can also use personalization data to present special offers and discounts to members who have reached certain levels of engagement with your organization. .

Revenue 123

Revenue Discount Tools Certificate 123

Blue Sky eLearn

JULY 24, 2019

If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. Focus on your social media marketing strategies. Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruitment Recruiting 201

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Success

MAY 30, 2019

Often, new members join our associations to meet a specific need: a discount on a certification exam, a new project or service, etc. Rather, it needs to leverage marketing best practices around cadence, consistency, and preferences, so that members appreciate the message being delivered and the value being added.

Discount 130

Discount Communications Certificate Survey 130

Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Simply put, we are of the mindset that multiple discounted products do not enrich the member experience. The second layer is the content development team.

Certificate 109

Certificate Discount Team Content 109

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130