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Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Loyalty Programs : 86% of millennials join loyalty programs. of millennials are more likely to shop from stores with loyalty programs compared to 33.3% Millennials care.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.
CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. We can do better.”.
CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. We can do better.”.
Offer online practice tests for certificate/certification examinations. Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). These could be created using old or expired test questions from previous exams. Create product bundles. Job Board Postings.
Theres a lot of hand-wringing about Millennials and Gen Zers who are not joiners. Low student-to-professional conversion : Many associations struggle to transition discounted or student members to full membership. Co-develop educational events and certifications with industry leaders.
MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). Certifications: a pathway to engagement.
Marketing to Gen Z and millennials. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. Granted, that’s only one-third, but what effect will this have on Gen Z’s desire to join or get involved with associations?
You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.
For millennials, the benefit they seek most was clear: Jobs. It’s important to note that millennials, and gen X-ers as well, also ranked benefits like credentials, training, and networking highly, but these deliver, at best, an increased potential for job opportunities. Cite numbers.
Examples of hugely successful on-demand-type services include discounts, travel, insurance, content, and others. In short, the paradigm of membership, in general, is less appealing because it is less well-aligned to the daily experiences and ensuing preferences of today’s consumers, especially those who are younger. On-demand discounts.
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