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Create an online career center that features professional development programs and other career resources for young professionals. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Or, give young members a discount code to use on education. Scholarships.
In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Refresh less popular courses by offering a new component or bundled offline resource to create new blended learning offerings.
For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests. To encourage your prospect to join, make sure they know that members have full access to even more details on certification, as well as the certification program itself.
Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.
Because learners often assume the resources will always be there for them, so there’s no rush to engage. Resource: 6 Key Features of the Best Learning Management Systems. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Why is this? Enter: Virtual events.
If they are used to logging into your website to access learning resources, ensure that they can make use of Single-Sign-On so that they only have to remember one username and password. For your learners, the first meeting with the LMS can determine how easily they fall in love. Stage Three: Disillusionment.
Its challenging to find the resources your organization promised to provide, and there is a lot of outdated information to wade through to discover details about upcoming events and opportunities. For most associations, these will be things like About Us, Member Resources, Donate, Events, Blog, and Contact Us. Add a search function.
Offer live webinars for free in order to create buzz and drive attendance, but charge a fee for the on-demand recording, any resources, bonus content, or in order to receive continuing education credit after the event concludes. Offer online practice tests for certificate/certification examinations. Create product bundles.
Low student-to-professional conversion : Many associations struggle to transition discounted or student members to full membership. Perceived value gap : Younger professionals often question the ROI of membership, believing they can access similar resources online for free.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.
Consider highlighting nurses who have reached 5-, 10-, or 15-year milestones at your organization or recently completed professional certifications. Become the go-to career resource in the nursing industry when you leverage career center software like YM Careers from Community Brands. Give member discounts.
Courses can range from a live presentation with a subject matter expert to a virtual simulation or scenario-based learning experience, a comprehensive multi-module and multi-assessment course, or even a course that ends with the learner walking away with a coveted certification. Team time and resources. Subject Matter Experts.
The weekly list of free educational events and resources for the association community… Workforce trends. Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount).
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. Support Best Practice with eLearning Content Standards.
Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Their interest in learning is low, especially online learning— only 1% of them are aware of online educational resources and only 6% have taken an online course.
Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Offer certifications, accreditations, and other valuable resources. Offer certifications, accreditations, and other valuable resources.
Discussion threads, resource libraries, gamification rules, automation rules – these are just a few of the built-in tools at your service to get members interested and draw them into participation. One of your top goals to address leaving the field should be to provide members with the resources they need to succeed in the industry.
From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.
If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. There are many more thank you methods not listed here, including providing food for volunteers while they’re working, giving volunteers free registration for your annual conference, and membership discounts.
Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Another pointed to their new Young Professionals discount on membership dues. Certifications: a pathway to engagement.
If you have very limited resources or no tech-talented friends, acknowledge that you’re going to be learning and doing some of this yourself, and make it part of your project timeline. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Make it a party!
Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? We suggest offering members a discount on registration, then showing non-members at checkout how much they could save on their ticket if they had the member discount. Access to online resources.
Our main goal is to be a resource for our members, and we couldn’t do that if we weren’t retaining those who found themselves in this transitional period.”. Transitional members at NCMGMA pay discounted dues for the year they claim financial hardship—a savings of $50 off the $150 active member rate. Offer a limited no-charge option.
The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? CAE credits. More info/register. Hosts: Qiqo Inc.
This is also a great opportunity to measure the value of your resource—make note of how many emails convert to downloads and how many downloads convert to memberships! If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership.
Registration is limited and deeply discounted on the condition that students provide feedback after every session. A lead magnet is a free piece of content—a tip sheet, workbook, resource guide, or ebook—that your target audience downloads in exchange for their email address. Time is our most valuable resource because it’s scarce.
The weekly list of free educational events and resources for the association community…. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey.
The weekly list of free educational events and resources for the association community…. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling. Virtual networking incubator. Associations in 2021.
On a broad level, member engagement strategies can include: In-person and virtual live events Educational resources Volunteer opportunities Member engagement software Member appreciation efforts A member engagement strategy should be measurable, and ultimately aim to increase member participation in your organization. The solution?
Using these resources, you can easily indulge your interests as a nonprofit professional, taking your career in directions you never imagined. Let’s look at five resources that can empower you to do so: . All this said, academic certificate programs can vary widely. For those that are not, you may get a “member’s discount.”
Relevant resources, content, and events encourage members’ continued participation and engagement. Highlight available resources in your marketing materials and renewal reminders to entice members to continue their involvement. As a result, they’ll be less motivated to renew their membership when it expires.
The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. You’ll see the next edition on Friday, April 14. Women in the workplace. More info/register.
Send a personalized welcome package with an overview of your associations offerings, benefits and exclusive resources to help them get started. Offer discounted rates for retired professionals who can still contribute valuable knowledge. For example, a project management association could offer an Agile certification.
The weekly list of free educational events and resources for the association community… Grassroots advocacy. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., Find out how to assess technology requirements to meet the needs of your organization based on available skills, resources, and budget.
In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. With membership management software, you can actively engage members, provide valuable resources and experiences, and automate renewal reminders to increase retention.
The weekly list of free educational events and resources for the association community… Membership reset. Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount).
Whether it’s your empowering mission, a vibrant community of like-minded individuals, or industry-specific certifications and exclusive programs, be sure to broadcast the value of membership with your organization. Evaluate your resources. As you decide how to increase membership, carefully evaluate your resources and capabilities.
Whether it’s your empowering mission, a vibrant community of like-minded individuals, or industry-specific certifications and exclusive programs, be sure to broadcast the value of membership with your organization. Understanding your resources. Use social media to demonstrate your value as a membership resource.
Usually, associations start a student membership category without thinking about the resources or benefits that are most relevant.”. Whether you have a student membership category or are considering adding one, answering a few basic questions can help you decide how much time, attention, and resources to devote to students.
Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. Create valuable exclusive content A solid set of resources can be just as valuable as more tangible rewards (if not more!).
I also love my World Market membership because, well, I enjoy the wine discounts. Associations with membership growth also saw increases in attendance for tradeshow/conferences and professional development offerings; volunteerism; non-dues revenue; and certifications. I love my Barnes and Noble membership.
You can maximize membership value by providing members with the connections and resources they care about most, year-round. Newsletters – Send a regular newsletter to keep members updated on new resources, industry news, and upcoming events. Three effective ways to increase member engagement. Build a bustling online member community.
In a recessive economy, also think about offering a discounted dues rate for professionals in transition or an extended grace period for those in between jobs. #4: If you haven’t already, now’s the time to improve governance processes so your organization can quickly invest resources where they’re most needed. #6: 4: Reserves.
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