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As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Read our blog for more pricing discount best practices your association should adopt today.
Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Is it getting a certification? We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces.
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations. Value of Digital Badges for Association Members.
Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Anything you think we are missing? Comment below! Sponsorships.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold? A product that was a big revenue driver a year ago, may have lost its appeal.
Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.
This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Especially if there is no continuing education or certification involved. We see these tactics often, in all aspects of life. Scavenger Hunts. Start a Mentor Program.
.” So a diverse revenue stream isn’t just a “nice to have” for associations, it’s often a matter of survival. Fortunately, there are some tried and true strategies toward increasing revenue. Associations are uniquely positioned to be credible providers of certifications. Budgeting Associations'
When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. Consider bundling a discounted eLearning course with conference registration. Embrace Continuous Learning. Try These On.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. The one-time fee model provides your team will instant, however less predictable, revenue. Developers.
While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. Let’s dive right in. Yes, I said it!
We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Attracting New Members with Association Education Programs. “We
How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Coupons and discount codes. For many, it is quite substantial.
and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.
Associations aren’t in the retail business, and a discount on a webinar recording doesn’t have quite the same sizzle as one for a big-screen TV. We started off with a smaller selection of our most popular training courses and our certification courses,” she says. “We Doing it right means being smart about data.
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Generate Non-Dues Revenue with your LMS. Manage Complex Continuing Education Credits and Certification.
Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Another pointed to their new Young Professionals discount on membership dues. Certifications: a pathway to engagement.
What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. Direct costs, indirect costs and your revenue expectations are major influencers when determining your budget. Part 1: Operating budget.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.
Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. More info/register. 1 CAE credit. . –
Consider highlighting nurses who have reached 5-, 10-, or 15-year milestones at your organization or recently completed professional certifications. Give member discounts. Show your members you care by offering a sale throughout National Nurses Week and extending the discount throughout the entire month.
So is non-dues revenue. Even if our per-course price is okay (neurosis are hard to let go of), what would a customer have to pay us to get all the credits they need in a year or over a two- to three-year licensure or certification interval? That means more learners, learners have access to more learning, and revenue starts adding up.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Note from DR: I normally don’t feature paid events but I’m making an exception here for Lee because this is unlike any other event I’ve seen, plus you get a Brain Food discount. Mon 1/25 at 3 p.m. – How to Create Names That Get Noticed.
Are you looking for strategies to increase non-dues revenue? Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. How can your learning management system increase non-dues revenue? Your ability to drive revenue from your learning program depends largely on your ability to create great courses.
Plus, events are one of the ways that your association can raise non-dues revenue. . If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. Every event-planning team struggles with this question.
Whether your association is a trade association or professional society, don’t forget to remind members that a key part of any association’s mission is to provide education and/or certification programs. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement.
A job board will attract millennials—and revenue too thanks to the employers who post positions. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees.
Your association can also realize increased non-dues revenue by using an LMS to deliver and promote engaging content in a streamlined course catalog. Jones, CAE, Chief Revenue Officer Mark L. Takeaway: With the help of your association LMS, deliver content that encourages increased member participation and engagement.
Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). Thu 7/11 at 11 a.m. 1 CAE credit.
Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. You can’t launch an empty LMS! Make it a party!
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. Registration is limited and deeply discounted on the condition that students provide feedback after every session. Partner with affiliates.
From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.
How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Coupons and discount codes. For many, it is quite substantial.
Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) Certificate programs Certificate programs offer your members valuable professional development opportunities.
Today, mounting financial pressures are leading associations to seek new ways to generate non-dues revenue. According to Community Brands research, association professionals plan to turn to new forms of non-dues revenue to address any revenue losses, with 68% prioritizing increasing non-dues revenue at their organizations.
Membership fees provide extra revenue to reinvest back into your mission, and you can give members exclusive perks that reinforce their commitment. In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. billion by 2032.
Is your organization looking for tips to generate end-of-year revenue? You’re not alone. Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials.
Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Professionals in transition: dues are discounted for people who have been laid off or entering the profession from another career. . #3. Trial Memberships. The same principle works for memberships.
Online learning programs deliver much needed education to members as well as provide a steady source of non-dues revenue and opportunities for sponsorships. Source of non-dues revenue. Certificates. How many certificate programs do you offer? How many courses must participants complete to earn the certificate?
Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., Common Errors in Nonprofit Revenue Recognition and How to Avoid Them Learn about the most common issues with nonprofit revenue recognition, including accounting, presentation, and disclosure issues and errors that are commonly missed by nonprofits.
Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn about the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes. Attend as many or as few sessions as you wish—sessions described below. More info/register.
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.
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