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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Badging Platform: Credly.

LMS 253
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Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

On your official launch day, make a splash by sending an email to your entire database, posting to social media, running temporary LinkedIn ads, and including an announcement on your website homepage. Include a coupon code for a discount on a first purchase or a percentage off a popular offering. Provide incentives.

LMS 177
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7 Creative Ways to Promote LMS Engagement

Blue Sky eLearn

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Especially if there is no continuing education or certification involved. We see these tactics often, in all aspects of life. Scavenger Hunts.

LMS 234
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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.

How To 179
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Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Offer online practice tests for certificate/certification examinations. Sponsored ads on social media. Sponsored takeover of social media channel(s) for a day. These could be created using old or expired test questions from previous exams. Create product bundles.

Revenue 168
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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.