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If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. Certification requirements. AMS selection. 1 CAE credit.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. How Cross-Team Collaboration Can Unlock Untapped Revenue Breaking down silos between departments can unlock hidden revenue potential, drive engagement, and future-proof your associations financial health. Association SEO course. More info/register.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Membership value. Association AI. Host: rasa.io
Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers? Their talent solutions revenue is growing rapidly (see graphs below). It’s that simple.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Expert Series: Be the Association Hero: Increasing 2024 Non-Dues Revenue Hear about key strategies that will help you drive more non-dues revenue and build a true career growth destination for your members in 2024 and beyond.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI.
When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.
If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.
The SEO community is buzzing about the internal Google documents leaked to the founder of an SEO software company. The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Google rankings.
How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.
MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. They also describe how credentialing programs can help your association increase member engagement and revenue. How Associations Implement AI-Based Personalization to Drive Revenue and Growth.
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. 1 CAE credit. 1 CAE credit. Location: Alexandria VA. 1 CAE credit.
Videos, MP3 files, written documents, and recorded webinars are just a few of the options flexible LMS systems offer. Advanced and in-depth courses may require an extra payment from members, which generates non-dues revenue for your association. With the right LMS software, you can create courses for each of these learning types.
Doing so created a new source of nondues revenue for the association. Whether it’s webinars on hot topics facing your industries or certifications aimed at helping bolster the skills of industry professionals, associations are in the job of educating. They can also choose to charge for it or not. Keep your brand in mind.
The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certificationrevenue will surpass membership revenue in 2016. So, will there be an uptick in swapping of online materials and open source documents? What about transfer?
Your team likely plans and launches multiple fundraisers throughout each year to bring in enough revenue to fund the various initiatives associated with furthering your mission. Let’s break down the two sides of an operating budget—revenue and expenses—in more detail. Let’s get started!
From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Use metrics like certifications, accreditations, student and early career membership growth, and industry trends to gauge success.
Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides. The focus was on speed, and knowing the leverage points that will accelerate your ability to grow.
The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). That’s where things get tricky. Marketing General has some helpful base formulas you can use as a starting point. Image found here.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. How to Increase Your Corporate Sponsorship Revenue. Tue 2/16 at 11 a.m. – Tue 2/16 at 2 p.m.
Document how the existing AMS holds your association back and prevents it from leveraging opportunities. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. You’re painfully aware of how much time is wasted because of its inefficiencies. Well…you can! And below is how. #1:
Document what you learn. Document any missed opportunities because of your system’s limited functionality. The brighter future you promise is full of new market opportunities—and new revenue—but don’t assume decision-makers know that. Certification programs and digital badges. Analyze the existing situation.
Generate revenue. Document management. It was designed to generate non-dues revenue and streamline work processes. E-business tools support multiple revenue streams. Education subscriptions and certifications. Certification. Manage membership data and communications. Grow membership. Chapter management.
They’ve worked with associations that provide all types of online educational programs from webinar and conference recordings to certification and accreditation programs, online courses and learning communities , digital badges , learning pathways , mobile and blending learning, and more. How LMS Consultants Help with Requirements Analysis.
Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Strategic plan. Innovative events.
If I had a documented personal mission—hmm, perhaps that’s a good exercise for my break—it would include something about helping others to prosper, learn and grow, which is why your comments of appreciation mean so much to me, maybe I’m doing it. Check out Cecilia’s Nonprofit Executive Spotlight series too. Mon 12/21 at 10 p.m. –
Providing your end users a seamless experience between all of these platforms will increase the chances of them coming back again and again, increasing your member retention and non-dues revenue. From videos and documents, to test and entire courses, you have the option of having your members learn without leaving their community environment.
To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. 6% have no formal, documented strategy for their virtual conference. Increasing Sponsorship Revenue During Uncertain Times.
Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., More info/register. 1 CAE credit.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty. Mon 8/23 at 2 p.m. Wed 8/25 at 1 p.m.
Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The countdown is on! Guest: Kevin Mayeux.
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Hear how associations with small staffs are using community and marketing automation to drive revenue, engage members, and strengthen retention rates.
Another key takeaway: The majority of all respondents report technology has increased their revenue from educational offerings, but less than a quarter have a strategy in place to launch new learning platforms. Have a formal, documented strategy for their use of technology for learning. Use a learning content management system (LCMS).
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. More info/register.
Blue Sky eLearns guide to association LMSs goes into detail about a few core features of this tool: Certification and credentialing. At the end of specific courses, members should be awarded certificates confirming the completion of their training. Reporting and analytics. Ensure your LMS integrates with your AMS.
Online learning programs deliver much needed education to members as well as provide a steady source of non-dues revenue and opportunities for sponsorships. Documented criteria also prove you’ve done your due diligence, which can be especially important when giving updates to volunteer and/or staff leadership. Certificates.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most association execs understand how the Americans with Disabilities Act (ADA) applies to meetings, certification exams and online courses, but what about one of your key public spaces—your website? Tue 2/25 at 12 p.m. DC Idea Swap).
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member-Facing Analytics: A New Potential Revenue Source for Associations. Lauren Harley, assistant director of education and certification, MCI Group. A new episode is posted every Monday by 1 p.m., More info/register.
AMS handles committee management, email communication and marketing, certification management, eCommerce, financial management (invoices, payments, ledger entries), reporting , and more. AMS includes many accounting and financial reporting features that MMS lacks, for example, deferred revenue recognition.
Leave with practical ideas for tackling your sponsorship challenge, an expanded peer network of association and nonprofit senior executives, and new strategies for leveraging corporate partners to execute your strategic plan, increase revenue, and add member value. Host: Certification Network Group Speakers: Donald A. 1 CAE credit.
Offer fresh opportunities for partners and exhibitors to connect with your members—and boost your non-dues revenue through their sponsorships. For example: Tools such as Microsoft Teams, Slack and Yammer go beyond simple instant messaging to enable better team alignment, real-time connection and enhanced document and project sharing.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. There has never been a greater need for associations to enhance non-dues revenue and improve the way they engage members digitally with rich multimedia content. Check out Cecilia’s Nonprofit Executive Spotlight series too.
So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. One example of a document that clients often want to receive is a business plan. That’s great! But, where do you begin? An eLearning consultant can help you answer this question and more.
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