This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Association AI. How to calculate your association’s member retention rate.
Have conversations with volunteers and staff about how you can all set an example for others. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. She also shares examples of companies who built successful products but lost sight of what made them great. Association SEO course. Product development.
Save yourself, save your kids, and set a good reading and thinking example for those around you. Talbot, Chief Marketing and Business Development Officer, Bailey & Glasser, LL Stephanie Stahl, Managing Director, Content Marketing Institute Thu 1/16 at 2 p.m. Repurposing webinars. Membership course. More info/register.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Explore examples of automating repetitive tasks, customizing a Q&A bot, and generating personalized outreach content like email and mailers. Association AI. More info/register.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.
Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. Snacks Are we too impatient to be intelligent?
Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Looking to personalize and target your email communications strategy to different member segments? Example: “X platform is cheap/free. 5 Common Organizational Priorities for Associations.
Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. – Election & Holiday EmailMarketing Extravaganza. More info/register. Tue 10/11 at 1 p.m. 1 CAE credit.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid.
Based on their interests, create automated email campaigns for prospective members with the content and offers that are most relevant for them. For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests.
You could identify members of the Relatively Hesitant group by examining behavioral data from your website, emails, and other member activities, and eliminating those who behave like active online learners, for example: Who’s participated in learning programs—online or face-to-face (F2F)? Lack of time. Cost vs. value.
Benchmarking reports are also an effective content marketing tactic for associations and industry partners. You don’t have to look far for examples in our community, like Billhighway and Mariner Management’s benchmarking report on chapter performance , MGI’s on membership , and the one Mark mentions, MCI’s on engagement.
Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. Hear practical insights, real-world examples, and expert advice on making the transition to a more efficient and effective event tech solution.
Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. To leverage these potential revenue sources, you need an AMS that can help you manage events, certifications, career center, subscriptions, and advertising.
If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Emailmarketing automation software. Should this meeting be an email? Brainstorming. Quick hits. Chris Bonney, Yoko Consulting ).
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.
They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience. to 2:45 p.m.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. Transactions Corp.
If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. Host: Certification Network Group. What’s on your holiday wish list this year? More info/register.
Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. – How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Credentialing on the blockchain.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. AWTC Salon: Degrees, Certifications, and Your Career. Participate in an interactive discussion about the value of advanced degrees and certifications. Do degrees and certifications help your career? Tue 8/10 at 11 a.m. –
While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Emailmarketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guests: Joy Duling. Tue 5/18 at 12 p.m.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Check out Cecilia’s Nonprofit Executive Spotlight series too.
In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.
I hope Russian and American politicians and military heed his example should that day ever come. Learn about the evolution of modern eCommerce compared to AMS commerce, real world examples of the shopping cart experience and the features available to associations, and how eCommerce can connect within your ecosystem of software.
Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, emailmarketing should be one pillar of your membership marketing plan.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. Check out Cecilia’s Nonprofit Executive Spotlight series too. Tue 7/20 at 6 a.m.
Popular webinars include social media, emailmarketing, and video trends for nonprofits. Nonprofit Marketing Training – At Your Own Pace Everything above takes place in real-time. For example, Master Classes and Jump Starters are rarely recorded. Here’s the current schedule. and Canada.
We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m. Ready to launch your membership campaign, but wondering where to start? PST spot !
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Take away best practices on making your fundraising more social and successful examples of using social media in fundraising. Five Plays for Click-Worthy EmailMarketing. Host: Rogue Tulips LLC.
The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Office myth.
Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully. How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your emailmarketing efforts. Change readiness. CAE credit. 1 CAE credit.
When asked what they believe are the top reasons members join their organizations, 67% of association executives said networking with others in the field, 42% said continuing education/professional certification, and 32% said accessing specialized and/or current information. Keep in mind that expenses often go beyond the purchase price.
Emailmarketing. Here are some examples of KPIs based on where your members may be currently active: Social media platforms. Emailmarketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences.
Because these solutions are focused on a particular area, such as event management or emailmarketing, their features and functions are robust and were developed to meet evolving expectations among associations. Organizations that use Credly help their members show off courses they’ve completed and certifications earned.
Define learner personas Creating learner personas will further help you personalize your association marketing strategy. A persona is an example of a potential learner that represents a cross-section of your target group. Try to craft learner personas based on age, career, certifications, training, and more.
Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications. It also: Adds member value.
For example, consider an association seeking a keynote speaker for their conference. For example, Our nonprofit connects over 10,000 professionals in the healthcare industry, fostering collaboration and innovation. For example, Our goal is to increase member engagement by 30% through the implementation of a new mobile app.
For example, you might choose an AMS platform with an e-commerce feature so members can purchase event registration or merchandise on their own, without needing to make the payment through a staff member. Here are two examples of how these work in the context of association management: Integrations.
Also, those are the folks that will lead your lurkers and semi-engaged members to increased engagement both by example and because their posts, comments and collections will induce responses, questions and replies. Certification, eLearning. You could even use labels to identify members who have achieved a diploma or certification.
For example: Clubs bring together groups based on geographic areas and/or interests. Members pay a fee for access to relevant perks, such as conferences, networking, or certifications. Marketing Tools : Social media and emailmarketing functionalities. Figure out how members and prospects will use your website.
A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. For example, ensure that your member application is easily accessible.
A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. For example, ensure that your member application is easily accessible.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content