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He said, “We must live in the future and be ready to act today,” which requires focusing on activities they execute better than anyone else in their space and initiating conversations about anything that might impact their industry. Host: Meetings Today Speaker: Carisa Bartelt, Manager, IndustryMarketing, Cvent Wed 10/16 at 2 p.m.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Mike Stelzner , Social Media Examiner & Social Media Marketing World The advantages of psychographics over demographics and ways to gather them. |
How one association went from a low-cost emailmarketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. They explain how associations can address these issues and meet the changing needs of industry professionals. Association AI. This post also explains why the proposals of pandering politicians won’t work.
We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of EmailMarketing Geniuses. More info/register. Fri 5/21 at 12 p.m. – EventTech Chat. CAE credits.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Purchasing decisions. Location: Washington DC.
This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. What online courses (including your own) and MOOCs would you recommend to people entering (or thinking about entering) your industry or profession? More info/register.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. – LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. More info/register. to 1:30 p.m. to 2:30 p.m.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Webinars are also useful for keeping members in the loop about industry updates and trends, association updates, current events, and much more.
Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. Email Camp: Deliverability Domination Find out how to overcome deliverability challenges so you can land in your fans’ hearts, minds, and inboxes. More info/register.
Gain or maintain professional certification (12 percent). Emailmarketing. One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” How else can your e-learning programs support membership marketing?
This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Future of the Event Industry: 2021 Outlook. EmailMarketing Workshop. Tue 2/16 at 11 a.m. –
Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Looking to personalize and target your email communications strategy to different member segments? Be the industry leader. Leaving the industry or budget cuts (27%).
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. “Too Benchmarking reports are also an effective content marketing tactic for associations and industry partners.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Tue 1/11 at 10:30 a.m.
Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. Market Need #3: Stay on Top of Industry News and Information. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community.
What’s the latest in terms of email strategy ? Whatever your question, seeking out the top blogs and podcasts in your industry will help you stay current and informed. Google also offers a free certification to help you get up to speed with the tool. Adjust accordingly to make sure you’ve got great email deliverability.
Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. – How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Credentialing on the blockchain.
Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. Hear industry-leading thought leaders talk about the events industry as we know it today and what we see for the future. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.
State of the association industry. Membership Engagement and the Power of Transitioning Suppliers and Vendors to Thought Leaders Your members likely view you as the authority on your industry. Host: Blue Cypress Tue 5/16 at 11 a.m. One way to do this is by transitioning your suppliers and vendors into thought leaders. to 2:45 p.m.
Learn the structure of a great story, get a template to use over and over for creating speeches, town halls, all-hands meetings, keynotes, state of the industry addresses, investor or client presentations and every other opportunity and situation where you need these skills. – How to Personalize 5 Must-Have Email Templates.
If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. Host: Certification Network Group. What’s on your holiday wish list this year? More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Kayla Fuller, Email Strategist at Validity. Guests: Joy Duling.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Associations also are setting in motion better data analytics and visualization to deliver unique industry insights available nowhere else. Guest: Michael Butera, President & CEO, Association ActiVision. Tue 3/8 at 11 a.m. –
How do you plan to engage more seasoned professionals who are entering your industry? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Julie Haddix, Senior Director, Industry Solutions for Cvent. AWTC Salon: Degrees, Certifications, and Your Career. Quick hits.
Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Cortney Whitlow, manager, meeting registration and industry partner engagement, ASAE. Stu Sjouwerman, KnowBe4 ). More info/register.
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Industry news and information. Certifications and credentials. Targeted, valuable content.
Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using emailmarketing and marketing automation. Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs. 1 hour CMP.
While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Emailmarketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.
Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
GrowthZone offers a feature-rich web-based association management platform designed for chambers of commerce and associations in a wide range of industries, such as: construction, trade, real estate, agriculture, business, education, insurance, medical, safety, and transportation. YourMembership.
A well-planned marketing strategy can go a long way toward increasing your organization’s visibility with both prospective members and your community or industry. When other industry pros and organizations are well-versed on your value proposition, this can enhance your reputation. Boosting your organization’s reputation.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Julie Haddix, Senior Director, Industry Solutions for Cvent. Future workforce is a hot-button issue in many industries. Future workforce is a hot-button issue in many industries. Guest: Fern Carbonell.
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular emailmarketing. Today, Katelyn shares how the new welcome series fit into their revamped emailmarketing strategy, how it was implemented, and its results.
Hear industry leaders forecasting, explaining, and debating how digital technologies will continue to shape your events in 2023. Host: PCMA Digital Event Strategist Certification. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange. Julie Stuck, email strategist, Validity. CAE credits.
It’s the new generative AI tools like ChatGPT and Bard that have captured the attention—and imagination—of industry and associations alike. Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. 1 CAE credit. to 3:20 p.m. More info/register.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Five Plays for Click-Worthy EmailMarketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Host: Rogue Tulips LLC.
This should make sense to any membership marketer: once an individual has made the leap into your association, you’re going to need to give them some extra guidance for a while regarding how to benefit the most from their membership, which events to look out for and how to become more involved. Same for prominent industry members.
Emailmarketing. Emailmarketing. Education subscriptions and certifications. Personalized email campaigns. Website Certifications and training. Emailmarketing. Social media capabilities Certifications. Campaigns and emailmarketing. Website CMS. Donor management.
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