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Association Brain Food: 10.11.24

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He said, “We must live in the future and be ready to act today,” which requires focusing on activities they execute better than anyone else in their space and initiating conversations about anything that might impact their industry. Host: Meetings Today Speaker: Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 10/16 at 2 p.m.

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Association Brain Food: 2.7.25

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Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Mike Stelzner , Social Media Examiner & Social Media Marketing World The advantages of psychographics over demographics and ways to gather them. |

Chicago 275
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Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186
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Association Brain Food Weekly: 11.20.20

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Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214
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Association Brain Food: 10.4.24

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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. They explain how associations can address these issues and meet the changing needs of industry professionals. Association AI. This post also explains why the proposals of pandering politicians won’t work.

NJ 258
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Association Brain Food Weekly: 5.21.21

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We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. More info/register. Fri 5/21 at 12 p.m. – EventTech Chat. CAE credits.

San Jose 369