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Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Host: Certification Network Group Speakers: Dale Cyr, MBA, CAE, CEO, Inteleos Larry Lynch, CAE, FASAE, Sr. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Host: Marketing General Inc. Speakers: Michelle Peterson and Elisa Joseph Anders, Marketing General Inc. Host: Sinch Email Wed 9/25 at 12 p.m.
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.
Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. Association finances. Association content. To engage members, WorkerBee.TV
Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.
Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. to 1:30 p.m. More info/register. 1 CMP credit. More info/register. Host: Dan Streeter, MissionFuel Thu 9/26 at 2 p.m. –
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Emailmarketing news.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Host: Institute of Association Leadership.
Leadership academy. Members (professional and supplier) apply for a leadership development program in which they learn skills applicable to both their job and association leadership positions. Other revenue-generating programs include: Certification programs. so you can effectively promote these programs.
If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. Host: Certification Network Group. Howard Givner, CEO, Event Leadership Institute.
Google also offers a free certification to help you get up to speed with the tool. Answering questions on Quora can be a good way to promote your brand’s thought leadership, although we don’t recommend purely promotional answers because they don’t do as well. Adjust accordingly to make sure you’ve got great email deliverability.
Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Personalization vs. Control in EmailMarketing Content. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. A new episode is posted every Monday by 1 p.m.
Foresight as a Leadership Competency, Part 1. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. AWTC Salon: Degrees, Certifications, and Your Career. Participate in an interactive discussion about the value of advanced degrees and certifications. Fri 8/6 at 4 p.m.
In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. ASAE’s Diversity Executive Leadership Program (DELP). The certifications, licenses, certificates, and other credentials offered by your learning business can address the needs of both learners and employers.
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular emailmarketing. Today, Katelyn shares how the new welcome series fit into their revamped emailmarketing strategy, how it was implemented, and its results.
Host: PCMA Digital Event Strategist Certification. The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. technology, human resources, physical space, leadership, engagement, etc.). Host: Event Leadership Institute. Professional Development Townhall: Do This, Not That: What’s Working NOW for EmailMarketing.
How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your emailmarketing efforts. AI and automation aren’t just the buzz words of 2023, they’re the tools you need to use to lift your marketing efforts today. More info/register. CAE credit.
When asked what they believe are the top reasons members join their organizations, 67% of association executives said networking with others in the field, 42% said continuing education/professional certification, and 32% said accessing specialized and/or current information. Walk through these features and explain their purpose.
Consider segmenting your target audience based on the following: Prospective learners New learners Long-time learners Learners in leadership roles Age Profession Educational background After you create your segments, you can create specialized marketing materials to reach these specific groups.
Spread the word about your membership drive via: Social media platforms Emailmarketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more!
Certification, eLearning. You could even use labels to identify members who have achieved a diploma or certification. EmailMarketing. Instead of irritating members with general purpose emails from staff that arrive in their inbox and can never be found again, it is much much better to use your online community.
As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. You might create your own courses for members to complete or promote industry-specific certifications that are shown to boost sales or job performance.
A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.
To cut through the old clutter, the streamlined format made it easier for users to find the certification page , which is directly linked to membership since you can’t be certified without being a member. The Star-Ledger , Politico and The Press of Atlantic City , featured NJSNA thought leadership on the issue.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. Offer a positive, engaging welcome series. Host a membership drive. Put up flyers.
A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. Offer a positive, engaging welcome series. Host a membership drive. Put up flyers.
A vague CFP might only specify seeking a speaker on leadership topics, which could result in a flood of irrelevant proposals. Supporting Materials : Mention any optional supporting materials youre open to receiving, such as case studies, testimonials, or additional certifications. Clear guidelines minimize the risk of misunderstanding.
Earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course. Learn about the five most critical trends that will define professional certification in the coming year giving association leaders the strategic insights they need to stay ahead of the curve. Membership course.
Host: Fridays@4 Speakers: Samantha (Sam) Evans, ICE-CCP, CAE, MBA, Certification Manager, International Association of Accessibility Professionals Haley M. Host: Profound Leadership Speaker: Edward R. Learn from experts in resilience and wellness, creativity and design thinking, and event leadership—all from the comfort of your desk.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Howard Givner, Event Leadership Institute Founder & CEO. Learn the role of leadership in placing a value on cybersecurity preparedness and the long-term planning that should accompany your immediate assessment of your security risk.
Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. – How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Credentialing on the blockchain.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guests: Joy Duling.
Explore the skills and behaviors needed to be effective in a front-line leadership role and the changes that occur when making the transition from frontline worker to front-line leader. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Marketing General Inc.
They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Women in Leadership: 10 Tips on Getting to the Top. Emma’s Top Email Design Tips. Hear about the latest trends and best emails seen recently by the experts at emailmarketing platform Emma.
Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Extroverts working remotely.
Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to reduce staff’s frustration and time wasted stemming from miscommunication from leadership and within their work teams. Fri 4/23 at 3:45 p.m. – What is the CAE?
In his Wall Street Journal review, Alex Tabarrok calls for voluntary certification, describing licensing as a broken system ripe for reimagining and reform. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course at Association Academy. Association SEO course. Location: Chicago IL. More info/register.
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