This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
People prove their value by the certifications and certificates they’ve earned. Certifications and certificates are proof that someone is committed to the industry or profession. A Quick Primer on Certifications and Certificates. It’s not tied to a specific educational program, like a certificate is.
As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. Read on to learn how to best track and report on your key performance indicators (KPIs). Pillar: Advance the Profession What to track?
Have conversations with volunteers and staff about how you can all set an example for others. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. She also shares examples of companies who built successful products but lost sight of what made them great. Association SEO course. Vendor acquisitions.
To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Economies of Scale – reduce costs of delivering education programs.
Save yourself, save your kids, and set a good reading and thinking example for those around you. Tech Tuesday: Who Should IT Report to in Your Association? Explore the various reporting structures for an association’s IT department and evaluate the pros and cons of each. Repurposing webinars. Membership course.
For example, at a recent event, one association executive told us that he is frustrated at how difficult it is to find the courses that are relevant to his specialty in his association’s current LMS. Consider the time you spend tracking, analysing, and reporting on your learner’s progress, achievements, or certifications.
A bill introduced in the Pennsylvania legislature is the latest in a series of state-level measures that threaten certifications offered by associations and other private organizations, according to ASAE and the Professional Certification Coalition. Graham IV, FASAE, CAE, wrote in a letter [PDF] to Reps.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Content marketing. Membership meetups. More info/register.
Survey participants will receive the study’s final report. If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Key Insights From The 12th Annual Membership Marketing Benchmark Report. Host: Feathr.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. How many have a file folder full of individual spreadsheets or reports?
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.
For example, one member referenced thinking about a specific post in the community during their work evaluation, and for one OT who works per diem without other therapists, AOTA CommunOT has been a marvelous resource. Creating quarterly engagement reports (which show a steady climb in member usage!). Say congrats on Twitter!
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! When reviewing and curating your content , look for trends and popular courses by examining your LMS reports.
The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. The Top 3 Ways Associations Recruit New Members. Local Events/Meetings.
Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization.
Laura Armstrong at Cimatri shares 15 examples of how AI is transforming educational programs in associations by, for example, offering personalized learning paths and automating administrative processes. See examples of real membership renewal, win-back, and acquisition campaigns that delivered results that are to die for.
For example, an Excel learning path may end in an Excel certification that takes five courses to complete. They’ll also help ensure members are paying attention and committed to learning, not just getting through the course to download a certificate. Staff reporting tools are more robust. Assessments.
Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.
Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. 23% of associations reported members found l ack of value.
For example, for trends you notice from your community discussions or social network interactions, you can use the news widget on the dashboard to highlight and share curated articles and links from the web relevant to the trending topic. Your LMS reporting can also help you to notice trends by analyzing the data from your reports.
But less than a third regularly engage in what the report calls “association life”—regular engagement with events or fellow association members. For example, you might have a day-long event targeted specifically at hiring managers within your membership, or you might focus intently on broader trends in artificial intelligence.
A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. The report did find some generational gaps in the mix as well as some differences by field. A notable exception, however, are baby boomers,” the report stated.
Benchmarking reports. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Host: Fridays@4 Speakers: Samantha (Sam) Evans, ICE-CCP, CAE, MBA, Certification Manager, International Association of Accessibility Professionals Haley M. AI vs humans. More info/register.
An effective way to address these challenges is for your staff to focus more of their efforts on those areas that are most important to today’s members, including individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. . For example: .
It’s vital for industry professionals to stay up-to-date on their learning, whether that’s renewing certifications or diving into the latest innovations in their industries. For example, if you’re working with iMIS AMS software to manage your association, you want to choose an LMS that is compatible. Live-Learning Events.
Example: Using more advanced learning analytics, one association was able uncover that the courses they offered with industry certifications had significantly higher completion rates than those without. Armed with this insight, they began to expand their certification offerings and saw a boost in learner engagement and satisfaction.
Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app. to 3:30 p.m.
Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Find out the differences between certificates, certifications, and credentialing programs.
This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Member workplace challenges. More info/register. More info/register.
By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Educational coaches. Guest: Sandy Weiss. CAE credits.
Many employers report not finding such skills in recent college graduates because earning a degree doesn’t necessarily teach them. One example: competency-based education. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Try it all.
Many employers report not finding such skills in recent college graduates because earning a degree doesn’t necessarily teach them. One example: competency-based education. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Try it all.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Virtual Event Reporting: Everything You Need to Know. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual conferences. 1 CAE credit. More info.
by Justin Germain, Works in Progress A devastating bipartisan report on global threats and American weakness is met with indifference by both parties and candidates. | Hear about a simple framework to formulate your digital ad strategy and how to set up, manage and report on the results of your campaigns in HubSpot. More info/register.
A new report from the Pew Research Center, Digital Readiness Gaps , examines the attitudes and behaviors that make people unwilling and unprepared to pursue online learning. Ask the buddy to report back on the new member’s level of experience and confidence in using online resources. Pew found that 52% of U.S. Lack of time.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about lessons learned since the initial rollout of PPP last spring, the interplay of the retention tax credit and PPP loans, the certification of necessity, and maximizing the opportunity for forgiveness of PPP loans. Host: Clowder.
You have the data at hand to pull comprehensive reports for analytics and decision-making. An AMS catalog can work too, but only if it’s as robust in functionality, for example, in filtering or description capabilities. The TopClass LMS has full tracking of training history, certification progress, and certificate details.
A few common issues come up in GrowthZone’s latest association survey report. The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. . Membership. More info/register. More info/register.
A purpose-built association LMS will already have much of the functionality required by associations including certification, CE credit tracking and management, eCommerce, standard reports, and possibly even conference management. For more detail on how ASUM achieved this, download the case study.
Medical associations choose Nimble AMS for intuitive member management solutions, professional development features, modern e-commerce options, advanced accounting and financial reporting, and exclusive Nimble AMS tools. Enhance member continuing education by managing certification and accreditation programs. Professional development.
Offer online practice tests for certificate/certification examinations. Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). These could be created using old or expired test questions from previous exams. Create product bundles. Job Board Postings.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content