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Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 52
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Association Brain Food: 11.1.24

Reid All About it

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Member workplace challenges. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Ok, and then what?

Revenue 254
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Association Brain Food: 6.21.24

Reid All About it

Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). Membership course. 1 CAE credit. More info/register.

Arlington 259
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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Innovation in a Hurry.