Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

OCTOBER 11, 2019

Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent. Digital Marketing to Exceed Your Marketing Goals.

DC 50

DC Washington Content Education 50

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruitment Recruiting Survey 39

Reid All About it

OCTOBER 9, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. More info. .

Utah 370

Utah LMS Conference Technology 370

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 73

Content Tips Marketing Certificate 73

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Lindsay Martin-Bilbrey, CEO, Nifty Method Marketing & Events.

Montana 370

Montana Conference Content Education 370

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Erica Salm Rench, Director of Client and Market Success, Rasa.io. Ronn Levine, SIIA ). Shama Hyder, Inc. ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Spark Consulting

NOVEMBER 20, 2017

Marketing General has some helpful base formulas you can use as a starting point. The total value the association receives from a member encompasses far more than just one year’s dues payment. That means it’s probably OK to invest more than the value of one year’s dues to get a new member. But how much more?

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? AWTC Salon: Degrees, Certifications, and Your Career. Member advisory groups.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Aaron Wolowiec

DECEMBER 13, 2012

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Newsletter/magazine articles.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 100

Strategy Social Media America Survey 100

Higher Logic

OCTOBER 25, 2017

Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. The best way to set your organization up for a solid financial future is to ensure that your revenue streams are strong enough and flexible enough to adapt to the market and your members’ needs as they change.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Conference North Carolina Strategy 259

Reid All About it

AUGUST 19, 2022

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. 1 CMP credit.

Technology 44

Technology Software Cost Products 44

Association Success

JUNE 17, 2019

publications (magazine, newsletters, blogs, etc.). certifications. marketing products (sponsorships, advertising, exhibits). Many associations offer multiple product lines and multiple products in each product line, such as: membership. research, data, & analytics. education events (conferences, seminars).

Products 117

Products Revenue Newsletter Project 117

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Gerald Leonard, PM World 360 Magazine ). Did you know that 35% of the U.S. workforce is now freelancing?

Review 85

Review Education Tips Technology 85

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Members, do you know if your association has a magazine? Do you know if they offer a certification? Members: Know Your Benefits.

Georgia 109

Georgia Certificate Discount Class 109

Reid All About it

APRIL 22, 2022

New education markets. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community. Host: American Marketing Association. Host: ASAE.

Proposal 39

Proposal Price Technology Recruitment 39

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Hatchbuck : Free trial of the company’s all-in-one sales and marketing platform. Email support@wistia.com.

Resources 158

Resources Software Video Class 158

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 74

Newsletter Directory Learning Management System Social Media 74

Velvet Chainsaw

SEPTEMBER 17, 2012

Participants can’t earn a degree, but those who demonstrate a mastery of the subject taught will receive an official certificate of completion (convn.org/MIT-free). Conference organizers that market CEUs or education credits as their main value proposition are not going to be able to maintain registration prices.

Conference 40

Conference Marketing Certificate Maine 40

Associations Now

APRIL 11, 2017

Also: Marketers are turning to more channels for social listening. Facebook and the Poynter Institute, a leading journalism training nonprofit, have joined forces to create the Facebook for Journalists Certificate. A significant number of marketers also turn to Medium and Reddit for social insights. Worried about losing data?

Certificate 52

Certificate Social Media Course Survey 52

Association Adviser

MAY 23, 2017

They also help associations finance lobbying and advocacy efforts, fund certification programs and scholarships, and invest in new tech and programs – all of which keep them relevant to members and help them fulfill their mission. Now here’s another question: True or false? Make sure your publications and emails are being delivered.

Revenue 90

Revenue Content Survey Newsletter 90

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 92

Technology Revenue Content Social Media 92

Association Adviser

MAY 18, 2018

Other outsourced communication functions include magazines, directories and social media. Certification level. Deployed in conjunction with communication tools such as a marketing automation platform or an email platform, an AMS can save association staffs time by automatically sending administrative messages as needed.

Communications 68

Communications Dallas Directory Social Media 68

Association Adviser

APRIL 12, 2018

It’s been postulated that we are evolving to a post-text world, one in which symbols, images, digital video and virtual reality replace books, magazines and other forms of the written word. Educated: A Memoir – Growing up in rural Idaho, Tara Westover had no birth certificate, never saw a doctor and didn’t go to school.

Wisconsin 76

Wisconsin Idaho Milwaukee America 76

Associations Now

DECEMBER 3, 2014

Plus: The Netflix model meets traditional magazines. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog. In many cases, the learner can receive his or her LMS-generated certificate at the end of a course. ht @ digitec ).

LMS 40

LMS Social Media Learning Management System System 40

.orgSource

MARCH 18, 2024

For example, you pay a membership fee to join an association and receive a long list of available products, like newsletters or certifications. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities. Our value is not in a magazine or even standards. I understand that sentiment.

Examples 88

Examples Revenue millennials Strategy 88

Associations Now

JANUARY 17, 2017

International students tend to most often be from high-GDP countries, though there have been success stores from countries such as Rwanda, which had a relatively large number of its residents receive certifications. percent received a certificate. Drop-off numbers tend to be large: Of the 4.45 Is Now the Time For Your MOOC?

Mooc 40

Mooc Certificate Course Illinois 40

GlowGlobally

OCTOBER 12, 2012

This article appeared first in Headquarters magazine a European publication published in association with the European Society of Association Executives (ESAE) and the Union for International Associations (UIA). Others rely more on membership fees and revenue generated out of their certification programmes.

Certificate 60

Certificate United States Education Conference 60