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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. In reality, it was the opposite, something that seems surprising for a web browser company to miss: The company failed to update a security certificate.

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Most strategic plans include goals you can think of as main pillars that make up the overall strategy. These can be measured using social media engagement and reach, net promoter scores (NPS) , web analytics, brand perception surveys, non-member event attendance, press and speaker requests and engagements, and resource downloads.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

One of the main reasons someone joins an association is to advance in their career, which starts with education. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Onboard New Members. Capitalize on Sponsorship.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

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Why Your Organization NEEDS a LinkedIn Company Page

MemberClicks

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from. They’re going to check out your website, and likely, your social media sites as well. So if you’re not active on social media, well, that doesn’t exactly bode well for your organization.

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How to optimize member marketing with AI

Nimble AMS

Member acquisition Member acquisition is perhaps one of the main reasons your association would form a member marketing strategy. Leverage AI to optimize how you communicate with potential members, using communication resources like emails, digital advertising, social media, and more. Optimize your member referral program.

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Do We Need Social Media Certification? - BlogClump

BlogClump

skip to main | skip to sidebar. Do We Need Social Media Certification? My friend Maddie Grant tweeted this post the other day about Social Media Certification. There is no authority in Social Media Marketing, there is no standard. But isnt that like all certifications?