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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness.

Montana 369

Montana Education Conference Member Engagement 369

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. Tue 2/9 at 11 a.m. –

San Diego 370

San Diego Strategy Education Price 370

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Education Resources 335

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JANUARY 22, 2021

Host: New York Society of Association Executives. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? What does that mean?

Innovation 370

Innovation Education Communications Strategy 370

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. A new episode is posted every Monday by 1 p.m.

Chicago 243

Chicago Education Baltimore Content 243

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). A new episode is posted every Monday by 1 p.m. 2020 Event Trends: Insights from Marketing Leaders.

Chicago 221

Chicago DC Massachusetts Washington 221

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APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Sip and Share: Fears & Forecasts for Content Marketing. David Schneider ). 1 CAE credit.

North Carolina 44

North Carolina Revenue Montana Content 44

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 207

Revenue Leadership Certificate Committee 207

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Innovation and membership growth.

Education 285

Education Learning Management System Leadership Case Study 285

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Beth Arritt, Staff VP Marketing, AAAE. A new episode is posted every Monday by 1 p.m. Whelan, CDM, President, Marketing General Incorporated.

North Carolina 74

North Carolina Content Montana Revenue 74

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Leadership Technology 370

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SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and New York, NY.

North Carolina 34

North Carolina DC Washington New York 34

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego DC San Francisco 243

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. A new episode is posted every Monday by 1 p.m., You know I’m all about free.

Chicago 37

Chicago LMS New York Member Engagement 37

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DECEMBER 2, 2022

Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Topol, New York Times ). New Member Engagement Study Launch Party.

Tips 41

Tips Education Member Engagement Video 41

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AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. It’s so flavorful.

Columbus 39

Columbus millennials LMS North Carolina 39

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Virginia Content Technology 195

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OCTOBER 16, 2020

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Check out Cecilia’s new Nonprofit Executive Spotlight series too. Content audit.

Indiana 221

Indiana Review Education Conference 221

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Washington Social Media 186

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JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Fridays@4. Tue 2/1 at 12 p.m. 1 CMP credit.

Newsletter 195

Newsletter Survey Software Process 195

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DECEMBER 4, 2020

Host: New York Society of Association Executives. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Check out Cecilia’s new Nonprofit Executive Spotlight series too. More info/register. Mon 12/7 at 3:30 p.m.

Revenue 300

Revenue Blended Learning Conference Technology 300

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: New York Society of Association Executives. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

Associations Now

DECEMBER 21, 2018

The podcasting market, which is growing into a major media force of its own, is fostering an array of new tracking standards, including one produced by NPR. The Interactive Advertising Bureau, meanwhile, is launching a certification campaign.

Certificate 93

Certificate New York Review Products 93

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AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Biersdorfer, New York Times ). As we go back in person, it’s critical to understand how our attendees shop for events and what’s often missing from your marketing efforts.

Software 41

Software System Technology New York 41

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AUGUST 19, 2022

Cloey Callahan, Worklife News ). New York Times , no paywall). Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. More info/register.

Technology 44

Technology Software Cost Education 44

Association Navigator

AUGUST 19, 2013

We heard the news a couple of weeks ago that Jeff Bezos, founder and chief executive of Amazon is buying The Washington Post and there have been many articles about what this means for the newspaper business. Yesterday’s New York Times article, “He’s Going to Break Some Eggs” is certainly worth reading.

Washington 100

Washington Virginia New York Innovation 100

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JANUARY 5, 2018

Golden Hill: A Novel of Old New York by Francis Spufford was on lots of best-of-2017 lists, the adventures of a mysterious young man in mid-eighteenth century Manhattan, thirty years before the American Revolution. Anna Toon, product marketing manager for careers & education, Community Brands. Tue 1/9 at 12 p.m.

Nashville 150

Nashville eBook DC Washington 150

GlowGlobally

JANUARY 25, 2013

In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Sales & Marketing.

Marketing 60

Marketing Certificate United States Products 60

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? A new episode is posted every Monday by 1 p.m., Did you know that 35% of the U.S. workforce is now freelancing?

Review 85

Review Education Tips Technology 85

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OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). A new episode is posted every Monday by 1 p.m., Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Content 34

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OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. CMP credit.

Revenue 195

Revenue Survey Leadership Education 195

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Host: New York Society of Association Executives.

Content 39

Content Education Recruiting Recruitment 39

Associations Now

AUGUST 9, 2017

To revamp its membership and marketing efforts, the CFA Institute recently made an organizational change to support local societies using a new membership activation program. It was a new way of working for an organization with a tradition of top-down operations. The institute is funding the campaign to the tune of $1 million.

Boston 81

Boston Certificate Chicago New York 81

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MAY 1, 2020

Gabrielle Hamilton, New York Times ). Host: New York Society of Association Executives. A new episode is posted every Monday by 1 p.m. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Christina (Tina) Marmor, Director, Marketing Events, Fonteva.

North Carolina 273

North Carolina Revenue Education Strategy 273