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Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

Maybe they look like apps designed around certification. There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes last year.

Oregon 68
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Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

Maybe they look like apps designed around certification. There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018.

Oregon 62
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Make a Plan Now for a Professional Development Day During the Holidays

.orgCommunity

Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii. Market a webinar series, mini-course, or series of modules leading to a digital badge. Feeling creative?

Hawaii 52
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Day in the Life of a Nonprofit Communicator – Teresa Arnold

Nonprofit Marketing Guide

Previously unsure of the precise graduate program to pursue, she set about the business of obtaining a master’s degree in arts administration at the University of Oregon where her learning was focused on the intersection of arts and culture and sustainable communities. And this is her typical day: Before 8:00 a.m. to 12:00 p.m.

article thumbnail

Make a Plan Now for a Professional Development Day During the Holidays

.orgCommunity

Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii. Market a webinar series, mini-course, or series of modules leading to a digital badge. Feeling creative?

Hawaii 40