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FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV 1 CAE credit.

Certificate 271

Certificate Denver South Carolina Project 271

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups.

Certificate 322

Certificate Technology Communications Revenue 322

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. This is so me. Fri 6/25 at 4 p.m.

LMS 361

LMS Revenue America Tips 361

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. – 1 CAE credit.

Newsletter 271

Newsletter Denver Certificate Case Study 271

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NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. Presenter: Bonnie Wallsh. VIVid Virtual Presentations.

Certificate 370

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 351

Montana Certificate Conference Content 351

WBT Systems

FEBRUARY 21, 2018

Presentation of 2018 eLearning AWARD for LMS. The awards are adjudicated and presented by a jury from the eLearning Journal , which publishes news and features about the latest trends and best practice in the eLearning industry in Germany, Austria and Switzerland. The post 2018 eLearning AWARD for LMS presented to WBT Systems Ltd.

LMS 150

LMS System Learning Management System Blended Learning 150

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AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 265

Cleveland LMS Content Press Release 265

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Erica Dhawan, MPA, Author and Keynote Speaker on 21st Century Collaboration, Cotential. Hosts/presenters: Tim Hopkins, Senior Consultant at McKinley Advisors. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s Presenters: Natasha Udu-gama – AGU Thriving Earth Exchange, strengthening community science collaboration. Presenter: Dr. Elizabeth Lombardo, Ph.D.,

Revenue 322

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve.

St. Louis 370

St. Louis Technology Strategy Products 370

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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MARCH 11, 2022

Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey. Presenter: Leanne Calderwood, CMP, Personal Branding and LinkedIn Trainer.

LMS 195

LMS Revenue Los Angeles Newsletter 195

NXUnite

SEPTEMBER 16, 2024

AI can quickly and easily organize important candidate data, such as demographics and certifications, into digital profiles in your database. AI can remove these identifying factors for you so your team is presented with what matters most: a candidate’s skills, experiences, and ideas. Manage candidate profiles. Creating talent pools.

How To 130

How To Software Review Process 130

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OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 248

Arlington Revenue Education Strategy 248

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MARCH 4, 2022

Presenter: Janelle Spratley, HR Generalist. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Teri Carden, founder of ReviewMyAMS. Presenters: Julie Duncan, Association Practice Leader, and Wade Tetsuka, CPA, President, UST. More info/register. Host: Fridays@4.

Class 195

Class Certificate Content Committee 195

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NOVEMBER 26, 2021

Not the experience you’re probably expecting for your next event but… check out what Event MB’s Angela Tupper discussed with event technologist Brandt Krueger about the present and future of immersive online event experiences. Presenters: Todd A. Presenter: Bruce Lee, Event Speaker, Coach, Author. Meet me in the metaverse.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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MARCH 12, 2021

Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). Presenter: Sarah Durham, founder, Big Duck.

Recruiting 329

Recruiting Recruitment Project Technology 329

NXUnite

MARCH 18, 2024

Some popular types of events your association can virtually host using an LMS include: Webinars: These online seminars involve presentations, workshops, or panel discussions on various topics of interest. Offer certification programs. Provide an exclusive resource library.

Software 130

Software LMS Library Certificate 130

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JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Joshua Grimes, Esq., Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Presenter: Mike Canniff, CEO, PyanGo.

Team 195

Team Technology Certificate Revenue 195

Associations Now

SEPTEMBER 13, 2024

People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. You might ask those sponsors because my guess is they’re not cutting their marketing budget. They’re cutting you out of their marketing budget.” Sponsors aren’t cutting their marketing budget.

Analysis 99

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.

Certificate 286

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MARCH 25, 2022

Professional development market potential. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer. Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource.

Revenue 195

Revenue Content Virginia Technology 195

GlowGlobally

JUNE 25, 2014

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,

Certificate 60

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Presenter: Lee Gimpel, founder of Better Meetings. Presenters: Barbara Dunn, Partner @Barnes & Thornburg LLP.

millennials 307

millennials Montana Class Education 307

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SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Boring conferences. 1 CMP credit.

LMS 259

LMS Revenue Arlington Education 259

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JULY 30, 2021

A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Why niche communities are the future of social media marketing—associations should have an advantage here. Presenter: Cathy Fyock, The Business Book Strategist. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

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APRIL 30, 2021

Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Presenter: Mikki Williams. Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: ASAE.

Education 354

Education Technology Strategy Revenue 354

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Chad Stewart. Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd.

LMS 243

LMS Software Chicago Washington 243

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JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. Creating your Content Stream—from Marketing to Sales to Programs. Presenter: Aimee Pagano, HighRoad Solutions.

Technology 370

Technology Strategy System Education 370

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MARCH 19, 2021

Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. Presenter: Jamie Notter, co-founder, Propel. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Caelan Huntress, Creative Director, Stellar Platforms. 1 CMP credit. Fri 3/19 at 12 p.m. EventTech Chat.

LMS 370

LMS Nashville Strategy Video 370

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenter: Kyle Jordan, Ed.M., Presenter: JoDee Curtis, SHRM-SCP, CPA, founder of Purple Ink. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Remote work models.

San Diego 370

San Diego Price Strategy Education 370

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Presenters: Kristine Metter, MS, CAE, founder, Crystal Lake Partners.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195