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Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Video marketing. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.
Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”
Where you can obtain the CIS – Certified Incentive Specialist and CITP – Certified Incentive Travel Professional certifications. Our chapters are also doing fantastic regular webinars and meetups and SITE Texas has a terrific podcast. ADMEinternational Destination Management Executives, DMCP Certification.
. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – More info/register.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.
The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. Lisa Nance, CXPA Member and Treasury Client Experience Manager, Texas Capital Bank.
Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Gerd De Bruycker, marketing director at Cisco Systems.
WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. 1 CMP credit.
She will report to Derek Sharp, CWT Meetings & Events’ Senior Vice President and Managing Director, and will be based in Southlake, Texas. . “I CWT M&E, the global meetings and events division of CWT, today announced the appointment of Cristina Scott as Vice President of Global Operations.
– Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. Fri 4/3 at 1 p.m. 1 CMP credit.
For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What the deuce? I knew you would appreciate it.”
Zamora is looking forward to elevating ALHI’s global profile, expanding the company’s market strategy in the U.S., Zamora graduated from the University of Texas at Austin with a bachelor of science degree in advertising. Zamora culminated her tenure at Virtuoso as the Director of Event Operations.
Among the top values cited by respondents were diversity in attendees and speakers (60 percent), green practice certifications (56 percent), and social responsibility initiatives (52 percent). Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey.
The post Making the case for chapters appeared first on Mariner Marketing & Management, LLC. DEI conversations. Register for Chapter Events and earn one CAE unit. Hosted by Billhighway and Mariner Management.
Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii. Market a webinar series, mini-course, or series of modules leading to a digital badge. Feeling creative?
And that’s leading groups like the Michigan Christmas Tree Association to double down on marketing to encourage people to buy real trees. The Insurance Council of Texas warns [PDF] that might not be such a hot idea, recommending keeping candles away from trees or even considering battery-powered alternatives instead.
TDA Leading the Future of Dietetics TSMSS The mission of TSMSS is to promote certification and professional growth through networking, within the healthcare industry. CMI) is an association management company headquartered in Dallas, Texas. marketing. (1). The mission statements are clear and concise. Jan 03 (1). Dec 19 (2).
Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii. Market a webinar series, mini-course, or series of modules leading to a digital badge. Feeling creative?
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The not-so-significant other received a digital certificate with the roach’s name (with an option to add chocolates or a roach plush). Not so much rage, but in exasperation, a Texas mom created a humorous PTA fundraiser asking for straight monetary donations instead of wrapping paper, galas, walk-a-thons and bake sales.
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