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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Video marketing. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.

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40+ Helpful Events Resources for Association Execs and EventProfs

AssociationChat

Where you can obtain the CIS – Certified Incentive Specialist and CITP – Certified Incentive Travel Professional certifications. Our chapters are also doing fantastic regular webinars and meetups and SITE Texas has a terrific podcast. ADMEinternational Destination Management Executives, DMCP Certification.

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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

Among the top values cited by respondents were diversity in attendees and speakers (60 percent), green practice certifications (56 percent), and social responsibility initiatives (52 percent). Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – More info/register.

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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

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