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As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? What’s the #1 reason a long-standing member would not renew?
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Host: ASAE.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. CAE credits.
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Recruiting millennial members. The state of millennial membership. Millennials need jobs.
Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Maryland Dept. The Maryland Internship Network. 1 CAE credit. Host: ACGI.
I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Organizer: ASAE Suburban Maryland Network (Columbia Idea Swaps) Thu 4/18 at 11 a.m. Seems like a good place to start. Lessons from the podcast world.
Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League. Rishad Tobaccowala identifies six essential steps to successfully introduce and manage change. 1 CAE credit. More info/register.
NAF runs STEM academies within high schools in five topic areas that allow students to earn a specialized certification, better preparing them for college and future careers. AICPA will run this new recognition program in schools that house NAF’s Academy of Finance, offering an AICPA-specific certification to accounting students.
My Volunteer Board President and his fellow Directors recruited more members in a month than I did in seven years on the road. I have always been jealous of those trade associations with a powerful membership hook, like a killer price on an insurance program or a government mandated certification that members must have for employment.
The voluntary program establishes third-party certification of card manufacturers’ assertions that a product is an environmentally preferable alternative. Recruiting new members is one of FEW’s organizational objectives. The association’s organic search increased by 7.4% or 388 users in one quarter after the program was implemented.
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