Membership Q&A: Don’t Leave Us!
Spark Consulting
DECEMBER 17, 2018
As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? What’s the #1 reason a long-standing member would not renew?
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