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Strategies for driving non-dues revenue for your association

Nimble AMS

Strategies for driving non-dues revenue. You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. Invest in your training and certification programs. So, take time to review your training and certification programs.

Revenue 131
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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. To keep them at bay, find a new blue ocean.”

Revenue 259
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Association Brain Food Weekly: 1.31.20

Reid All About it

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. I guess I need a Massachusetts meatball, not a Neapolitan one. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 2/4 at 12 p.m.

Chicago 221
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Association Brain Food Weekly: 3.12.21

Reid All About it

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.

Nashville 370
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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. Promote, promote, promote.

Revenue 191
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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259
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Association Brain Food Weekly: 7.23.21

Reid All About it

I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Skip down to the list of free webinars if you prefer takeout.

Video 195