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Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant? Challenge your understanding of your association’s members.
Host: Fridays@4 Speakers: Samantha (Sam) Evans, ICE-CCP, CAE, MBA, Certification Manager, International Association of Accessibility Professionals Haley M. Jones, CAE, Director of MemberEngagement, American Staffing Association Sharon Newport, CAE, Principal, Sharon Newport, LLC Sat 8/10 at 4 p.m. More info/register.
Another is persuading members to make time for association engagement. The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for memberengagement, young professional recruitment and lapsed member reengagement. Seems like a good place to start.
Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters. “New Membership Structure PressRelease” is a very niche genre.
don’t use pressreleases to find new story ideas. ( Learn about the emerging trends in the certification/education space, ways to increase the value of your program by incorporating one of these trends, and other new and innovative ways other organizations are offering their education. PR Daily ). Media Matters ). 1 CAE credit.
At CMA, we specialize in association management, membership outreach and memberengagement. Our association management clients want more members, more attendance at their events and more purchases when it comes to their educational products. Memberengagement makes all of it happen.
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