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GrowthZone offers advice on engagingmembers with the five pillars of communities : direction and desired outcome, shared responsibility, personal value, progress awareness, and an ongoing ecosystem. Certificationpricing. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ?
When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Why should associations use pricing discounts? Boosting cash flow.
Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s 1 CAE credit.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Hear about some major considerations for online engagement. Sponsorship and Pricing Methods for Virtual Events. More info/register.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
AI Powered Possibilities: Leading Your Association From reducing manual burdens on staff and streamlining processes, to strengthening memberengagement and retention with better utilization of member data, generative artificial intelligence (AI), like OpenAI’s ChatGPT, is changing the way associations work. Paska, Ph.D.,
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Lesedi Lesetedi. Tue 6/22 from 9 a.m.
Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. More info/register.
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Hear about some major considerations for online engagement. Revenue and Pricing Strategies for Virtual Events.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter. Learn pricing strategies, risk management tips and how to embrace change for the better.
Other education-related reasons members join associations with the percentage of associations that named it as one of their top three: Learn best practices in their profession (26 percent). Gain or maintain professional certification (12 percent). Offer member and non-memberpricing. Email marketing.
There are a few key data-driven strategies that can help to enhance an association’s financial outlook and memberengagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.
Another is persuading members to make time for association engagement. I also noticed a lack of intention in solving these issues: most associations admit to not having memberengagement, young professional recruitment and lapsed member reengagement plans. Seems like a good place to start. Gamification at events.
Likely once you find the right color, you’ll start comparing page count and price. The best-priced product will win your purchase. Associations are more than the sum of their transactions, like member applications, registrations, and renewals. Every great experience drives the emotions that grow memberengagement.
If that’s you, or even if you think your members are pretty engaged, this is an area where you should be focusing if you want your members to stick around. How to f ix it: Get your membersengaged. Your content is based on real, active data points that inform how you engage with them.
You could use the email feature within your LMS to notify your members about your courses on the topic and encourage them to register. You may even decide to offer a promotional price for courses on the trending topic for a limited time, which is sure to pique the interest of members and help them to see the value in your offering.
At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. non-members) would like.” Host: Certification Network Group. Drive Deeper MemberEngagement While Growing Non-Dues Revenue (NDaP Expert Series). Market needs.
The Twitter conversations during this session also sparked some interesting thoughts about how associations can inspire their member communities to become passionate about what their association has to offer. We know that a good education program can be a valued benefit to offer members, helping to increase memberengagement.
In my last post, I suggested creating a flexible membership model with a range of tiers and pricing that appeal to the different segments of your target audience. I see more associations offering a hybrid membership model because it increases memberengagement and retention. Membership Tier and Pricing Decision Factors.
Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to truly engage with your association. But before all of that, win their trust by offering them insightful and engaging content at no cost. Resource: 6 Key Features of the Best Learning Management Systems.
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.
She describes how to move away from the traditional model if you want to get more members involved in volunteering. Dr. Michael Tatonetti of Pricing for Associations suggests guidelines and questions for focus groups that will help you determine the real value of your association’s product. Location: Alexandria VA.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. MemberEngagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.”
The other ingredients are onion, garlic, marinara , red pepper flakes and parmesan-romano (instead the pecorino-romano she suggests which is more than twice the price at my store). I’m making an exception to list this $25 event because lunch and happy hour are included in the price.) 1 CMP credit. More info/register. 1 CAE credit.
Geared Toward: Member associations of all sizes, especially small-staffed associations, and chambers of commerce. Pricing: Tiered based on staff users; starting at $149/mo. (1-2 Monthly pricing. Keep membersengaged with event management, member forums, and educational certification tools.
Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Researchers have found that millennial students favor badging and certificates over traditional degrees. Price these programs low enough for a ramen noodle budget or provide discounts to young members.
Speak with your members, hear their stories, and amplify their voices to create engaging content. When you create ungated thought leadership content by elevating member stories and experiences, you’ll develop trust in your organization and boost memberengagement. . Learn more. Watch now.
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Virtual Event Revenue: Picking a Price for Your Online Conference. More info. .
In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Membership management software is designed to communicate with members, track memberengagement, manage payments, and deliver member benefits.
However, with the right software, mindset, and this guide, your event will generate more value and memberengagement for your association. Encourage current members to volunteer for events or try and recruit others for you. Picking the Right Association Management Software. Rebroadcast popular sessions as live webinars.
It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.
CDT – Chicago Roundtable Event (Chicago IL) CNG is bringing together industry experts to discuss topics pertinent to your work with certification programs. Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m. More info/register. Location: Chicago IL. More info/register. 2 CMP credits. . – 1 CAE credit. More info/register.
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Discover innovative approaches to enhance memberengagement. CAE credit. 1 CAE credit.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Maximizing MemberEngagement in the COVID-19 Era. Tue 7/7 at 12 p.m.
5 virtual conference pricing strategies. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. MeetingsNet ). More info/register.
A large company that pays a large sum for dues, and is likely to be with you for many years, send teams of people to your meeting every year, and require their managers to earn your certification merits a much larger investment than a mom-and-pop business that’s likely to be acquired by a larger competition within the next three years.
New memberengagement. The 2022 New MemberEngagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new memberengagement. But 62,000 people completed the course and earned a certificate. 1 CAE credit.
New memberengagement. She reminds us that there are all kinds of new memberengagement plans for all sizes of chapters and associations. Speaking of which, if you haven’t yet already, please participate in her second edition of the popular New MemberEngagement Study. Amanda Kaiser says size does matter.
. – Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. Drive MemberEngagement through Revitalized Chapter Events Delve into the art of planning chapter events that drive participation and cultivate a thriving community.
The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. Hear about some major considerations for online engagement. Michael Tatonetti, Professional Pricing Society. More info/register.
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