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This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Explore our top tips below.
Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Host: Certification Network Group Speakers: Dale Cyr, MBA, CAE, CEO, Inteleos Larry Lynch, CAE, FASAE, Sr.
From sponsorship and advertising, to sponsored content, educational programs, certification, and strategic partnerships, uncover untapped avenues that can drive revenue growth and ensure the resilience of your association in an ever-changing landscape. Learn about strategies for leveraging non-dues revenue opportunities strategically.
Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 2: SocialMedia.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.
According to the Community Brands 2022 Association Trends Study , member priorities have shifted to tangible, personal benefits. 47% of members report joining an association for certifications or credentials and 45% say they chose an organization for job opportunities. . Personalize the member’s job-seeking experience.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. But associations have a hard time delivering the personal and emotional experiences people want from communities. Memberexperience.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
– Member Value, Non-Dues Revenue, and New Association Business Models The association business model is under assault: a tough economy has taken its toll on membership revenues, younger prospective members are “nibblers” not joiners, and convention revenues are no longer reliable. 1 CAE credit. More info/register.
Specific industry-recognized skills and experience are highly sought after. Traditional diplomas, degrees, certification, and skills can quickly lose their relevance and become obsolete. It is the intrinsic, on-the-job skills and best practices that provide the most value and benefit to association members. Publish Badges.
Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). CAE, Executive Director, National Council for the Social Studies Thu 7/11 at 1 p.m. – Membership course.
Member app. Unlike socialmedia, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Host: Council for Certification in Volunteer Administration Wed 11/15 at 1 p.m. s DE&I committee. CAE credits.
The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and memberexperience, while also driving membership and revenue numbers in the right direction. – Promoting Online Education & Certification. SocialMedia Examiner explains Blab in more detail.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How Nonprofits Can Make Their Fundraising Campaigns More Social. Socialmedia channels can help you amplify the message of your fundraising campaigns. Presenter: Tereza Litsa, SocialMedia Manager at Lightful.
Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or socialmedia to thank them for their hard work. If you help professionals achieve a certification, do the same with a member who used your resources to advance their career. Publicly Thank Your Volunteers.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. We will cover options for websites, socialmedia, email, and how intense focus may be the best tool you have. – To Post or Not to Post: How to Modify Your SocialMedia Strategy Amidst COVID-19. Host: Tech Soup.
Consider sharing free or ungated content on your socialmedia platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Ensure you create content that speaks to your members and is interesting to non-members within your industry.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Share the news on your socialmedia, organization website, and within your virtual community to spark the most conversation and engagement. Learn more.
Leverage socialmedia. Thank the nurses at your organization by utilizing your socialmedia platforms. Share thoughtful graphics, pictures, and member highlights to shout out certain individuals who’ve accomplished professional landmarks in the nursing profession. Support career growth.
Community Brands research found that the number one reason members join associations is to network, and the sixth is to socialize. To boost member engagement in your online community platform, consider empowering staff as thought leaders to provide crucial insights into the memberexperience.
Understand the member value your organization offers, and communicate it in an engaging way during your membership recruitment campaigns. For example, offer new members a special discount toward a future event, online learning opportunity, or webinar registration. Step up your socialmedia interaction.
If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it. Think of how socialmedia networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement.
Socialmedia advertising. Professional development eCourses and certifications. Test each idea with your members to see what provides value for them that they would be willing to pay for, then implement the ideas that work. Here are a few non-dues revenue streams that you could take advantage of: Videos and podcasts.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Ask, Capture and Act to Engage New and Renewing Members.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The direct connection between engagement and retention means that a customized memberexperience, with digital, personal touchpoints is no longer a nice-to-have: it’s a must. or subscribe for updates. 1 CAE credit.
How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of socialmedia marketing—associations should have an advantage here. The Importance of Integrations to Member Retention.
Whether it’s your empowering mission, a vibrant community of like-minded individuals, or industry-specific certifications and exclusive programs, be sure to broadcast the value of membership with your organization. For example, offer new members a special discount toward a future event, online learning, or webinar registration.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Katie Johnson, General Counsel and Chief MemberExperience Officer, National Association of REALTORS®. 5 Ways to Enhance the Modern MemberExperience. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sessions: How to Create an Effective SocialMedia Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!?
Host: Certification Network Group Speakers: Laura Brooks, Technical Enablement Program Manager, Pure Storage John Dight, VP Business Development/Certification Consultant, Surpass James Gamito, MSHRM, Account Director, Prometric Corina Owens, Ph.D., How Well Do You Know Your Members? Location: Alexandria VA. More info/register.
Member directories. Education subscriptions and certifications. Today, the focus has moved toward memberexperience and engagement, which led to the Event Farm acquisition in 2019, allowing them to add more event functionality to their platform. Member management. Certification. Member app.
Use multiple streams of communication (email, socialmedia, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind. Engage your members.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: National Institute for SocialMedia. Presenter: Jennifer Radke, SMS, CEO, National Institute for SocialMedia. Chapters and Affiliates: For the “Swing” in Your MemberExperience.
As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. There are certainly many tangible components of your brand and business that are affected by the COVID-19 crisis—from simply remaining open and operational during this time, to more granular details such as SEO and socialmedia strategies.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
Every memberexperience with your brand is a plus or a minus. As you investigate strategies to incorporate AI and other new technology into customer experience, it’s important to keep delight at the center of that relationship. Educational experiences must be transformational. There is no neutral.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Ed Barks. Tue 3/29 at 12:30 p.m. 1 CMP credit.
However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. Compare your content to the popularity of socialmedia and how most people enjoy short bursts of knowledgeable content in some cases and longer formats in others.
Gen Z learners are also more apt to seek out training and certifications that will aid in career advancement. Boosting Gen Z’s social network, both in-person and online, is a major priority for the generation. Boosting Gen Z’s social network, both in-person and online, is a major priority for the generation.
A majority of Gen Xers and Boomers are also regular users of socialmedia and smartphones. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). or subscribe for updates.
Memberexperience. Amanda Kaiser says memberexperience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. What has Changed about the MemberExperience? Host: Fridays@4.
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