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If you only use ungated content, you can’t capture leads and track potential members who might wish to join your association. Gated content, like whitepapers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .
In a new whitepaper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations. Associations will need a stronger strategic focus on different elements of the educational experience.
However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, whitepapers, course materials, and more. Can your current LMS deliver?
Member management: Track user data, including dues requirements and membership status, and view it on a centralized dashboard. Member portals: Allow members to manage their membership online, track certificates, event registrations and more.
Modern learning software can be used for videos, whitepapers, individual courses, webinars and more. Equally important is the user experience for you, the administrator! A great LMS makes it easy to manage content, learner profiles, certificates, etc. The ability to differentiate between members and non-members.
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