This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively. For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. So why do we care? It can make sense to group people into age groups.
There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.
Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. They pull out a few good ideas from survey comments too. More info/register. 1 CAE credit.
Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Wouldn’t it be great if you could easily provide your members with both?
Most certification academic standards have limited value – without the ability to apply learning. It is well worth reading for any association that is reviewing its current education offering for members or considering implementing new technologies, such as an association learning management system.
With an education system that is being disrupted, college students graduating with degrees that fail to provide them practical job skills and more adult and nontraditional learners than ever, associations stand at a crossroads,” Engel and Alcorn wrote. Provide quality certification programs. Offer micro-credentialing and badging.
With an education system that is being disrupted, college students graduating with degrees that fail to provide them practical job skills and more adult and nontraditional learners than ever, associations stand at a crossroads,” Engel and Alcorn wrote. Provide quality certification programs. Offer micro-credentialing and badging.
Traditional diplomas, degrees, certification, and skills can quickly lose their relevance and become obsolete. Digital badges can help to secure the future of your association education programs by increasing the relevancy and appeal of your programs to millennials and other members that are actively engaging in social learning.
The education systems themselves were not changing, but businesses were. To Millennial Leaders. Millennials make up the largest majority in the U.S. Millennials make up the largest majority in the U.S. In the late 1990s, higher education and the importance of a four-year college degree started to change.
Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? The systems and tools you use must be flexible enough to accommodate how your members engage.
There has been much discussion lately about the value of digital badges for both association education and certification programs. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. Request a Demo Today.
Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Career pathways.
If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? How Associations are Embracing Digital Transformation.
These opportunities to lead in changing professional education will affect how such programs are delivered, assessed and valued by learners, employers and the professional and trade associations providing education and certification within their respective industries. Integrations between Systems become Crucial.
WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. or subscribe for updates.
The riches are in the niches, says WBT Systems. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Marketing Channels for the Largest Generation in the Workforce: The Millennials. CAE credits.
The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. “For
MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). Certifications: a pathway to engagement.
This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. CAE credits.
7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. to map out a new vision of association volunteer systems. More info/register. Host: ASAE Tue 3/12 at 1 p.m. – 1 CAE credit.
WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it. I know of at least one AMS company that assigns a Customer Success Manager to each of their clients.
The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Symantec certificate users: Google Chrome will label thousands of websites as “unsafe” in the next few months. Thu 3/15 [time not provided yet on ASAE site] – Adapt to Attract Millennial and Gen Z Talent .
But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Here I was thinking everyone was discovering the joys of working from home. But it’s not the same experience for everyone.
We figure out how we are going to sell more widgets, or design better widgets, or partner with others in the widget industry, or create a better performance review system, or train our managers to deal with Millennials more effectively, or break down our internal silos, etc. All problems in search of answers/solutions.
Certification/Continuing Education. Integrated technology systems and how to combine relevant job opportunities and networking within an online community to provide maximum member value. Improve your outreach and content by building your strategy around what matters most to young professionals. Professional Growth.
Wrong, says WBT Systems—and many instructional design experts agree. He recently spoke with WBT Systems about LMS selection and implementation , and the different opportunities he sees for association learning programs. According to a new poll, 22 percent of millennials say they have “no friends” at all. Dan Lautman, DelCor ).
You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. During the pandemic, many millennials are finally seeing work meet their expectations. Marketing virtual/online education.
WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 8 Ways to Get Gen Z and Millennials to Give. 1 CAE credit.
While we’re on the topic of onboarding, WBT Systems suggests several ways you can use your learning management system to improve the new member onboarding experience. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your community thanks you! Host: Rogue Tulips LLC.
If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? Why pay registration if the best parts happen outside the official agenda?
But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The next edition will go live on Friday, August 4. Member education. It’s impossible to predict the skills we’ll rely on in ten years. Governance.
An online education system keeps members on top of the industry. “As If your industry requires certification, Bottorff says adding an online learning program to your benefit package can also attract other professionals in the field. As technology continues to evolve, your industry will continue to adapt,” she says.
7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. to map out a new vision of association volunteer systems. More info/register. 1 CAE credit. 1 CAE credit. More info/register.
Employees are worried about digital privacy and security in the workplace, and they are tired of the difficulty and complexity of maintaining system security. Certification will need to change to allow microlearning modules to be assembled in innovative combinations for new forms of certification.
Although these skills aren’t always part of a certification or licensing curriculum, they’re necessary for effective management and leadership. The post The Many Benefits of Selling Online Education to Corporate Members appeared first on WBT Systems. Increased employee retention.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. These range from difficulty accessing data to conflicting numbers sitting in different source systems.
Millennials (who are forecast to make up 75 percent of the workforce by 2025) expect their work systems to be as good or better than what they see in their personal apps. TECH TIP: Look for systems that offer online training and can help your staff grow professionally. Generations after them will expect even more.
WBT Systems says three years is too long between need assessment cycles. With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend. Tori Liu (moderator), Director of Information Systems, American Speech-Language-Hearing Association. More info/register.
Instead of focusing on getting students and recent graduates to join your association, WBT Systems recommends earning their loyalty and trust by providing the education and resources they need to get a job. Gen Z-ers and millennials have been called lazy and entitled. What’s the difference between an AMS query and an AMS report ?
You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content