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Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. What’s required to be considered part of your association’s community? A license?
Member recruitment. From sponsorship and advertising, to sponsored content, educational programs, certification, and strategic partnerships, uncover untapped avenues that can drive revenue growth and ensure the resilience of your association in an ever-changing landscape. Can you pinpoint your associations competitive advantage(s)?
The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.
Another take on the young professional recruitment challenge comes from James Young of Product Community. Host: Council for Certification in Volunteer Administration Wed 10/11 at 2 p.m. – Next gen membership #2. CAE credits. More info/register. Location: Alexandria VA. More info/register. Host: Billhighway Thu 10/12 at 12 p.m.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn new ways to recruit members as well as ideas to help engage and retain current members. Director, Minnesota Nursery & Landscape Association. Guest: Dean West, FASAE, founder and president, Association Laboratory Inc.
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