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He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Member experience.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Host: Fridays@4 Speakers: Samantha (Sam) Evans, ICE-CCP, CAE, MBA, Certification Manager, International Association of Accessibility Professionals Haley M. Yes, yes, a thousand times yes.
Two associations share their strategies for supporting their members and the larger affected communities. By Saturday it had a beta version up and running, and by Monday had refined it to the point where it could share the site on social media and through a pressrelease.
The offering will be free to (ISC)²’s members and associates, according to an association pressrelease. This might sound like certification, but the association’s CEO, David Shearer, emphasizes that it goes beyond it—in part because the industry is one that’s always changing.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Learn from your community and transform your association with cutting-edge strategies. Hear about Amazon’s strategies and actionable insights for organizations aspiring to deliver similar excellence. But how do they do it?
Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM. In that time, NAM has collected contact information for more than a million people, Kefalas said.
The center will be LEED Silver certified and receive FitWel’s highest certification. Our new headquarters will serve as a continual reminder of APTA’s dedication to health, wellness, and rehabilitation, community-building and collaboration, and social and environmental responsibility,” APTA President Sharon Dunn stated in a pressrelease. “It
More Membership Strategy A new set of membership packages is just one part of a large-scale effort to boost retention and grow membership at APICS. For one association’s new two-tier membership offer, the deciding factor between the two options is a member’s desired engagement with one primary activity: certification.
Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.
don’t use pressreleases to find new story ideas. ( Learn about the emerging trends in the certification/education space, ways to increase the value of your program by incorporating one of these trends, and other new and innovative ways other organizations are offering their education. Setting Goals to Execute Your Strategy.
A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What lessons can associations learn from the study? It’s a win-win for both.”. So, where should they logically turn?
More details: How it works: Fair Trade USA’s certification program includes steps to be taken at multiple points in the supply chain. These can prove to be major hurdles, so clothing companies generally don’t make the move toward fair trade unless they see the certification as a major plus with their customers’ demographic.
In fact, this new category will be one aspect of a global membership strategy that ASFD will launch this fall. Winners will be featured on the ASFD and High Point Market websites, able to use the award program’s logo and certificates for marketing, and eligible for entry in the American Home Furnishings Hall of Fame.
We tend to give our good press a spit-shine and bury the bad news in a pressrelease that few people will ever see. Our culture is changing, and the ability to manage problems, have a strong strategy when they occur, and solve them quickly is just as important. It might make sure that people sufficiently care.
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