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Association Brain Food: 9.13.24

Reid All About it

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Member experience.

LMS 270
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Association Brain Food: 8.9.24

Reid All About it

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Host: Fridays@4 Speakers: Samantha (Sam) Evans, ICE-CCP, CAE, MBA, Certification Manager, International Association of Accessibility Professionals Haley M. Yes, yes, a thousand times yes.

Cleveland 270
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Associations Respond to LA Wildfires

Associations Now

Two associations share their strategies for supporting their members and the larger affected communities. By Saturday it had a beta version up and running, and by Monday had refined it to the point where it could share the site on social media and through a press release.

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Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts

Associations Now

The offering will be free to (ISC)²’s members and associates, according to an association press release. This might sound like certification, but the association’s CEO, David Shearer, emphasizes that it goes beyond it—in part because the industry is one that’s always changing.

Strategy 103
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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Learn from your community and transform your association with cutting-edge strategies. Hear about Amazon’s strategies and actionable insights for organizations aspiring to deliver similar excellence. But how do they do it?

Chicago 264
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Manufacturers Group Expands Effort to Fill Industry Jobs

Associations Now

Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM. In that time, NAM has collected contact information for more than a million people, Kefalas said.

Industry 105
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Daily Buzz: Spend Less Time on Email

Associations Now

The center will be LEED Silver certified and receive FitWel’s highest certification. Our new headquarters will serve as a continual reminder of APTA’s dedication to health, wellness, and rehabilitation, community-building and collaboration, and social and environmental responsibility,” APTA President Sharon Dunn stated in a press release. “It