Certificate Recruiting White Paper 
Reid All About it
DECEMBER 13, 2019
Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.”
Nimble AMS
JULY 22, 2022
With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Gated content.
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CMA Solutions
DECEMBER 23, 2024
In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification. So, fostering a strong community is key to member recruitment and retention.
Reid All About it
DECEMBER 2, 2022
But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Learn about different credential models and how best to use them (certifications, certificates, stacked credentials, micro-credentials). 1 CAE credit.
Reid All About it
DECEMBER 10, 2021
They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation. Propel explains the difference between digital and digitized. CMP credit.
Aaron Wolowiec
DECEMBER 13, 2012
This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Program outlines/white papers. Simply consider the more formal education programs your association offers each year. Discussion boards/online communities. Audio/video recordings.
MemberClicks
SEPTEMBER 27, 2024
Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.
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