Nimble AMS

JULY 22, 2022

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Gated content.

Content 124

Content Marketing How To LMS 124

MemberClicks

SEPTEMBER 27, 2024

Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.

Organization 52

Organization Discount Certificate Case Study 52

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation. Propel explains the difference between digital and digitized. CMP credit.

Chicago 195

Chicago Social Media Education Recruiting 195

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.”

Raleigh 259

Raleigh Review Class Education 259

Aaron Wolowiec

DECEMBER 13, 2012

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Program outlines/white papers. Simply consider the more formal education programs your association offers each year. Discussion boards/online communities. Audio/video recordings.

Content 100

Content Newsletter Social Media Case Study 100

.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53

Revenue Certificate Blended Learning Discount 53

SCD Group

DECEMBER 3, 2012

Separate books, manuals or white papers. Certification, exams or other. So you know how much you can afford to spend to recruit and retain members. For example: Annual dues (including any separate SIG dues). Annual conference and/or trade show. Seminars, webinars or other special events.

Revenue 40

Revenue Michigan Certificate Committee 40