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Which way are enrollments that certification you offer trending? My colleague Rachel Mace is fond of saying give me the numbers to her direct reports. The post Why Data SHOULD Drive Your Strategy appeared first on Association Analytics. Doesnt that sound nice?
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn how to structure your system in 3D, leverage one-click reporting, and avoid common pitfalls.
Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs. First, what is the difference?
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Membership course.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Vendor acquisitions. Employee onboarding. 1 CAE credit.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. Association AI. More info/register.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Read, dammit. Membership course. Career centers. Q&A sessions.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. .* More info/register. More info/register.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Content marketing. Membership meetups. Association finances.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.
From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Read on to learn how to best track and report on your key performance indicators (KPIs). Pillar: Advance the Profession What to track?
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Discover strategies to adapt menus to reflect current and anticipated F&B trends. Spooky sponsorships. Fri 10/25 at 1 p.m.* – Tech or Treat?
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. Generate, analyze and present reports.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. New Year, New Goals, New Technology.
TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Membership trends. They pull out a few good ideas from survey comments too. This is so sad.
The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. How have event strategies changed in the last 45 days and what does the future hold? Fri 5/22 at 1 p.m.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Member experience.
Survey participants will receive the study’s final report. If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. Virtual certified.
Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.
My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. The Meetings Report reminds us to diversify revenue, reward difference, value context, maximize opportunities and prioritize learning.
Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. . every Monday.
After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge member engagement. Engagement boxes. Host: Cvent.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. Ready to learn more strategies to drive revenue to bar association?
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Benchmarking reports. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Yes, yes, a thousand times yes. AI vs humans. More info/register.
Read the article (and report) to get the exhibitor perspective. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2020 and beyond. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. CAE credits.
Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app. to 3:30 p.m.
Ensuring that Link is woven into the marketing calendar and strategy. Creating quarterly engagement reports (which show a steady climb in member usage!). In a recent effort, AAAE leveraged web tracking to identify members that showed interest in a Certification program based on website behavior.
The latest data point on this comes from Gallups annual report on workplace engagement , released this month, which finds it at its lowest level in a decade. The slide is even more precipitous among Gen Z, according to the report: The percentage of workers under 35 who say theyre disengaged fell five points. Only 31 percent of U.S.
Mindfulness is going mainstream because the science says it works, reports Tanya Basu at The Daily Beast. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business.
By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media. CAE credits.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Chapter sponsorships.
Most certification academic standards have limited value – without the ability to apply learning. This report, recently published by Gallup (and available for free download), is written from a more corporate perspective, but some of it’s findings could be very relevant for associations. State of the American Workplace.
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events. How to Use Data to Drive Your Content Strategy & SEO.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. 23% of associations reported members found l ack of value.
It’s beginning to look a lot like the annual reporting season! But compiling your annual report doesn’t need to be taxing. With innovative association management software (AMS,) your staff can gather crucial member data all year long, streamlining your annual reporting process. Here’s how to get started.
While these strategies have certainly been proven to work, we wanted to share some other creative ways one of our clients is considering to get their audience to engage with their new LMS. . Especially if there is no continuing education or certification involved. We see these tactics often, in all aspects of life. Scavenger Hunts.
It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. I discuss a few examples of what this new terrain looks like in my feature on certification in the latest issue of Associations Now. Rops, FASAE, CAE.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Virtual Event Reporting: Everything You Need to Know. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learning Strategies for Virtual Events.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Research on associations. Credentialing on the blockchain. Intriguing.
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