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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?

Revenue 191
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Association Brain Food Weekly: 5.22.20

Reid All About it

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Jessica Joseph describes how, in two weeks, her team at the National Kidney Foundation turned their annual conference into a virtual conference. Guests: the team from Map Dynamics.

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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Please take three to five minutes of your time to help with this research. Membership trends. Change readiness.

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Association Brain Food: 9.13.24

Reid All About it

James Young at Product Community shares ten revenue-generating product ideas. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Product ideas. But how do you get it? More info/register. More info/register.

LMS 270
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Association Brain Food Weekly: 10.30.20

Reid All About it

Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. Affordable membership. Chapter bright spots. All is not gloom and doom. 1 CAE credit.

Revenue 341
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Association Brain Food Weekly: 6.25.21

Reid All About it

Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. – Revenue Success from Scratch: One Association’s Story. More info/register.

LMS 361
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Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. They became “ virtual certified.” 1 CMP credit.

Montana 362