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In a snapshot, the purpose of the CAE certification is to : establish the body of knowledge; assess the level of knowledge ; encourage professional growth; formally recognize individuals who meet the requirements ; and. Follow us on socialmedia for updates. The benefits of CAE certification include: Individual.
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt socialmedia next practices , not just best practices “, when describing socialmedia as one of the most powerful marketing tools for associations.
Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Host: Certification Network Group Speakers: Dale Cyr, MBA, CAE, CEO, Inteleos Larry Lynch, CAE, FASAE, Sr.
Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on socialmedia, websites, email signatures and online resumes. It’s different now. Badging Platform: Credly.
Done well, using socialmedia makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier. Aim for Consistency.
After a major bug left users of the Firefox browser without their add-ons over the weekend, the socialmedia accounts of its parent company, Mozilla, kicked into gear. In reality, it was the opposite, something that seems surprising for a web browser company to miss: The company failed to update a security certificate.
From sponsorship and advertising, to sponsored content, educational programs, certification, and strategic partnerships, uncover untapped avenues that can drive revenue growth and ensure the resilience of your association in an ever-changing landscape. Learn about strategies for leveraging non-dues revenue opportunities strategically.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.
The American Marketing Association and the Digital Marketing Institute will collaborate on delivering education around digital marketing—and offer those who complete the program certifications from both groups. The post Marketing Groups Bring Joint Certification to Members appeared first on Associations Now.
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid socialmedia ads, along with launching a new welcome series. Highlights.
Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Learn about the state legislation across the U.S.
On your official launch day, make a splash by sending an email to your entire database, posting to socialmedia, running temporary LinkedIn ads, and including an announcement on your website homepage. Make sure to call out features that would be most important to them, such as: Earning certificates of completion. Cannonball!
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Lesedi Lesetedi. Tue 6/22 from 9 a.m. 1 CAE credit.
As Lathan notes, when done well, they represent a distillation of what an association does best—education, supporting certifications, and advocating for their sector. “It’s Build On Your Workshop’s Success Finally, don’t be afraid to promote the work attendees are doing on socialmedia.
As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Twitter is the most popular.).
Traditional diplomas, degrees, certification, and skills can quickly lose their relevance and become obsolete. Export for display in other platforms and socialmedia. Specific industry-recognized skills and experience are highly sought after. Users can use the TopClass Badges Repository on demand to: Add new Badges.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Explore innovative approaches to attract a diverse pool of volunteers, leveraging technology, socialmedia, and community partnerships.
This could mean email blasts and posts on socialmedia to start creating buzz, as well as providing incentives and discounts for early visitors. Especially if there is no continuing education or certification involved. We see these tactics often, in all aspects of life. Scavenger Hunts.
More than 30 percent of associations offer certification of some kind. Filed under: Associations , Marketing , Professional Development Tagged: 2016 Membership Marketing Benchmarketing Report , associations , certification , continuing education , marketing , Marketing General Inc. So what does this mean for the future?
Consider the necessities of today’s “on-demand” world; mobile responsive, video embedding, socialmedia feeds and single sign-on access. Modernize Learning and Certification Programs. Most members will struggle to find a full, uninterrupted hour in the day to complete a certification course or watch a video.
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. Support Best Practice with eLearning Content Standards.
. – Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sessions: How to Create an Effective SocialMedia Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!?
Nonprofit Webinar: Considerations for Your Data Licensing Arrangement Whether for socialmedia promotion, member surveys, or email campaigns, a data licensing agreement is often at the center of arrangements concerning the use and transfer of consumer data. 1 CAE credit. More info/register.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.
Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.
Your brand’s socialmedia network won’t grow if you aren’t engaging with other users. Socialmedia is about—well, being social, right? Socialmedia is a two-way street. Another mistake brands make on socialmedia: using the same messaging across channels.
A certification? Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on socialmedia. A certain degree? A license?
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.
Associations have the ability to make large economic impacts on closing the skills gap through learning and certifications and being the resource for the most qualified talent in the industry. SocialMedia Postings – Share your job board’s posted positions on socialmedia.
Offer online practice tests for certificate/certification examinations. Sponsored ads on socialmedia. Sponsored takeover of socialmedia channel(s) for a day. These could be created using old or expired test questions from previous exams. Create product bundles.
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
As a result, certification programs, assessment-based certificate programs, digital badging and competency-based education are likely to be areas of significant growth for continuing education and professional development providers.”. That said, associations should capitalize on technology, not shy away from it.
There has been much discussion lately about the value of digital badges for both association education and certification programs. If you would like a demonstration of how TopClass LMS and OpenBadges can help your organization and your learners to increase the visibility of your education and certification programs, request a demo today.
Learn how Snapchat is different from other socialmedia platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council.
Use the same terminology across the board – in your LMS, on your website, on socialmedia, and in the marketing messages. Promote on socialmedia and plant some of your eager members to post about it for you. Utilize your association’s newsletters and socialmedia to promote your online learning opportunities.
Google also offers a free certification to help you get up to speed with the tool. For your socialmedia needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach. Some social platforms will have a built-in feature to shorten your links, but if not, Bitly is a nice little tool.
Anytime there’s a natural disaster declaration, we put flags on our registrants individual accounts with us, and based on that we look at the deadlines for them having to renew their certification or submit their continuing education or any other deadline they have with us.
By making it easy to check skills, compliance training and certifications, users will always know exactly where they stand. Certification and compliance management . Rather than maintaining messy spreadsheets or launching interminable email threads, your LMS should automatically generate certificates and reports.
Whether your association is a trade association or professional society, don’t forget to remind members that a key part of any association’s mission is to provide education and/or certification programs. You might want to consider incorporating more opportunities for online communication through socialmedia?
Unlike socialmedia, a mobile app serves as a centralized communication channel for your members. – Let’s Continue the DE&I Conversation The conversation around DE&I is an important one for the credentialing industry and our panel of certification professionals wants to help you continue that conversation.
Apart from our roundup of the predicted 2016 Trends for Association Learning Technology , which is our all-time most popular blog post, the association learning blogs listed below have generated the most interest and conversation on our socialmedia networks: 4 Ways Education Programs Increase Value for Association Members.
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