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The Perfect Storm

Spark Consulting

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].

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Why Competitive Analysis Matters More Now

Associations Now

In a recent white paper, The Value of Conducting an Association Competitive Analysis , he and Mary Byers, CAE, lay out some of the situations where associations might compete. And associations with “golden handcuffs” arrangements—where membership is essential for maintaining a credential or license—aren’t immune to this challenge.

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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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Association Brain Food: 3.1.24

Reid All About it

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Quick hits Sitting for too long is bad for your health. 1 CAE credit. More info/register. 1 CAE credit.

Education 259
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Many individuals are eager to pay for access to professional development content to complete a certification. According to the Community Brands Study, 47% of members value certifications and credentials benefits. .

Content 124
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Expert Guidance on Choosing New Association Technology

Membersuite

There’s a lot on the line when choosing new technology, said Ryan Costello, chief strategy officer for MemberSuite, that’s why we felt bringing together these expert panelists and recapping the highlights of the session would be helpful to those looking for guidance when considering upgrading their association’s tech stack.

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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

Are you looking for strategies to increase non-dues revenue? However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. Manage continuing education requirements and deliver certification based on your association’s unique needs in one centralized platform.