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Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth whitepaper in the ongoing Spark collaborative series. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].
Maddie Grant and Jamie Notter at Human Workplaces released a new whitepaper on a maturity model for workplace culture. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Aaron Costello, Consultant, MG Strategy + Design. We still have a long way to go.
Vista Cova’s whitepaper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .
In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. Quick hits Sitting for too long is bad for your health. 1 CAE credit. More info/register. 1 CAE credit.
Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. Instead of the traditional grand Association strategy for all constituencies develop specific workforce solutions by career stages.
Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, whitepapers, ebooks, and books. Your association can also apply these behavioral science principles to strategies and tactics that help your members develop learning habits. Listening to podcasts.
Whether it’s a micro-module, digital badging, gamification, evaluation or assessment, certificate of completion – anything you do online should conclude with a reward or recognition for the user. Whether it’s a summary paper, whitepaper, links to research that support your content – people love to have content so give it to them!
Here are nine engagement strategies that can create a meaningful and lasting impact. In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification.
But 62,000 people completed the course and earned a certificate. Explore effective questioning, how to start being wrong without defensiveness, strategies to avoid falling into groupthink, and tips to ask thoughtful, even difficult, follow-up questions. How to Drive Pipeline with an On-Demand Webinar Strategy. Host: Fridays@4.
There’s a lot on the line when choosing new technology, said Ryan Costello, chief strategy officer for MemberSuite, that’s why we felt bringing together these expert panelists and recapping the highlights of the session would be helpful to those looking for guidance when considering upgrading their association’s tech stack.
Gated content, like whitepapers, e-books, templates, or webinars, is hidden behind a form fill-out. Many individuals are eager to pay for access to professional development content to complete a certification. According to the Community Brands Study, 47% of members value certifications and credentials benefits. .
This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Program outlines/whitepapers. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. or subscribe for updates. CAE credit.
They suggest an excellent (and entertaining) whitepaper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.
In a recent whitepaper, The Value of Conducting an Association Competitive Analysis , he and Mary Byers, CAE, lay out some of the situations where associations might compete. And associations with “golden handcuffs” arrangements—where membership is essential for maintaining a credential or license—aren’t immune to this challenge.
In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”. v=KIM9MDWn8F4.
It’s a win-win strategy that, when executed well, creates a positive feedback loop— happy members become advocates, attracting even more new members. For example, a basic membership could include access to digital resources and newsletters, while a premium membership might offer exclusive event access, discounts on certifications, and more.
The result is often a whitepaper, a written recommendation, or another passive method of describing the output of our work together. What can an organizational ecosystem like this do to create systematic, streamlined strategies to overcome shared challenges?
Member portals: Allow members to manage their membership online, track certificates, event registrations and more. When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. Some of these systems don’t fit seamlessly together.
Are you looking for strategies to increase non-dues revenue? However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. Manage continuing education requirements and deliver certification based on your association’s unique needs in one centralized platform.
Could the lean startup strategy for building out ideas be one way to shift the conversation in your association? This strategy, Engel says, highlights a point of common ground for associations. The New Strategy: Think Small, Iterate, Then Pivot. You can see how I did over this way.
Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. David Gammel's Web Strategy Report Archive
With 48 pdfs and 18 videos plus numerous quizzes and assignments, the courses are in-depth but accessible and a certificate of completion is available at the end. The courses cover pre-production, the build of an event, the live event and post-event, providing practical tips and techniques for individuals and teams throughout.
At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. Free products, such as social media content, video clips, and whitepapers, create momentum to pull people up the ramp to higher value products.
Associations have the infrastructure to help remake the education industry, according to a new whitepaper. In the paper, they point to a handful of associations that have ramped up and broadened their education efforts. What’s lacking is the will to promote that fact. But what if they already are?
Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.
Expansion is still worth it, but be careful about your strategy. Emily Bratcher’s report last week on a global certification launched by the National Association of Insurance and Finance Advisors spotlights one example of that trend.) When it comes to going global, associations these days might feel pulled in two directions.
To begin 2014, we are featuring a new MCI whitepaper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. They are very open to learning from their “northern” counterparts and embrace US standards, certifications and renowned speakers and trainers.
New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast whitepaper on that topic. 17 Develop a LinkedIn marketing strategy for your association from American Academy on Communications in Healthcare via AMR. #18 via the Bostrom Corporation.
Others require multiple years of membership tied to an event like certification. There is a growing shift from providing a paper based or in localized in-person membership to an electronic only membership. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).
In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). WhitePaper. (4).
Green event planning is often discussed side by side with green meetings, which are smaller, singular events coordinated with the same environmental awareness strategies. These printed materials are useful, yet are one of the largest contributors to event paper waste. Offer Live Streaming and "Virtual" Sessions.
• Acquire or maintain a certification (22%). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). WhitePaper. (4). . • Participate in their young professional program (8%). • Purchase a book or directory (13%). Awareness.
As learning business professionals, we must be careful how we use extrinsic motivators—whether praise, a digital badge, or a certification designation. a certification exam), or somewhere along the spectrum. Brown, Henry Roediger III, and Mark A. Relating material to what you know already is a common approach to elaboration.
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