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Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth whitepaper in the ongoing Spark collaborative series. Maryland Association of CPAs. National Association of Licensed Practical Nurses. Ohio Society of Certified Public Accountants.
I just finished reading the latest whitepaper from Elizabeth Weaver Engel of Spark Consulting, this one written with Shelly Alcorn of Alcorn Associates Management Consulting, entitled "The Association Role in the New Education Paradigm." The whitepaper is a good read, with real practical advice. But we can't stop there.
Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, whitepapers, ebooks, and books. Give them the ability to see their history of learning activities and progress toward completing certifications or digital badges. Listening to podcasts.
Maddie Grant and Jamie Notter at Human Workplaces released a new whitepaper on a maturity model for workplace culture. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. We still have a long way to go. A new episode is posted every Monday by 1 p.m. Mon 12/16 at 3 p.m.
Whether it’s a micro-module, digital badging, gamification, evaluation or assessment, certificate of completion – anything you do online should conclude with a reward or recognition for the user. Whether it’s a summary paper, whitepaper, links to research that support your content – people love to have content so give it to them!
Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. Innovative Workforce Solutions: Call to Action. Gain a better understanding of incoming millennial employees. Associations Provide Career Stage Focused Solutions.
Vista Cova’s whitepaper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.
Ana recommends asking prospective technology partners for resources to help with the selection process, such as e-books, whitepapers, matrixes, functionality sales sheets, or PowerPoints for board presentations. . For example, you could finally offer certification programs or automate marketing.
Gated content, like whitepapers, e-books, templates, or webinars, is hidden behind a form fill-out. Many individuals are eager to pay for access to professional development content to complete a certification. According to the Community Brands Study, 47% of members value certifications and credentials benefits. .
In a recent whitepaper, The Value of Conducting an Association Competitive Analysis , he and Mary Byers, CAE, lay out some of the situations where associations might compete. And associations with “golden handcuffs” arrangements—where membership is essential for maintaining a credential or license—aren’t immune to this challenge.
In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification. A digital marketing group might host workshops on search engine optimization (SEO) trends.
This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Program outlines/whitepapers. Simply consider the more formal education programs your association offers each year. Discussion boards/online communities. Audio/video recordings.
In a new whitepaper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations. Or download the whitepaper over this way. What should associations double down on? v=KIM9MDWn8F4.
In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. Community-driven learning, like online cohort programs, meets both those member expectations. 1 CAE credit.
But 62,000 people completed the course and earned a certificate. Learn about different credential models and how best to use them (certifications, certificates, stacked credentials, micro-credentials). Your organization has curated knowledge, gathered over many years, in the form of text, PDFs, whitepapers, videos, products.
For example, a basic membership could include access to digital resources and newsletters, while a premium membership might offer exclusive event access, discounts on certifications, and more. Access to Research and Industry Reports Provide members with exclusive access to in-depth research, whitepapers, and industry reports.
The result is often a whitepaper, a written recommendation, or another passive method of describing the output of our work together. At worst, you will witness some sort of industry hydra with each head committed to the interests of their profession and, therefore, a disjointed or partisan solution.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Using research results from a recent whitepaper by Ashfield Meetings & Events, three medical-meeting specialists will discuss how physician preferences at meetings and congresses are evolving, and why.
They suggest an excellent (and entertaining) whitepaper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Digital transformation. Changing minds. Guest: Paul Miller.
It didn’t take long to become mesmerized by the adroit handling by the online Digital Experience Strategist (the certification the DEI now offers) who moderated each session. We look forward to its WhitePaper, full of the data back-up, coming out later this month. . Clearly, PCMA is in it for the long game.
However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, whitepapers, course materials, and more. Can your current LMS deliver?
With 48 pdfs and 18 videos plus numerous quizzes and assignments, the courses are in-depth but accessible and a certificate of completion is available at the end. The courses cover pre-production, the build of an event, the live event and post-event, providing practical tips and techniques for individuals and teams throughout.
Member portals: Allow members to manage their membership online, track certificates, event registrations and more. Professional association resources might include whitepapers, research articles, blog posts, courses related to industry topics and news that keeps members in the loop with trustworthy educational materials.
Free products, such as social media content, video clips, and whitepapers, create momentum to pull people up the ramp to higher value products. When we move up the ramp we find high value items, like customized products or specialized certifications. (A
Associations have the infrastructure to help remake the education industry, according to a new whitepaper. In the paper, they point to a handful of associations that have ramped up and broadened their education efforts. What’s lacking is the will to promote that fact. But what if they already are?
One thought: In 2016, I wrote about whitepaper produced by Spark Consulting that argued that associations should be playing more of a role in education than it does. For the immediate moment, though, your members have reports to produce and meetings to plan. How can the association you help run fight that battle?
Separate books, manuals or whitepapers. Certification, exams or other. For example: Annual dues (including any separate SIG dues). Annual conference and/or trade show. Seminars, webinars or other special events. Political action committee donations. Donations to your association’s foundation.
Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. But, HFMA has cast that old non-dues revenue practice aside. Career resources.
Also, you have to realize that lean startup may not be suitable for every single initiative of your association – it’s hard to create a Minimum Viable Certification – or for every single audience. That very situation was what sparked Guillermo’s interest in lean startup methodology.
They provide industry research, membership, certification and standards, networking and advocacy. Education and networking are two key functions of associations as identified in the 2010 Association Forum whitepaper “The Purpose Of Associations.” Associations offer more than education opportunities.
Modern learning software can be used for videos, whitepapers, individual courses, webinars and more. A great LMS makes it easy to manage content, learner profiles, certificates, etc. So do your homework, don’t skip the demos and ask you vendors lots of questions. (We We have 5 steps to help you in this process below!).
Emily Bratcher’s report last week on a global certification launched by the National Association of Insurance and Finance Advisors spotlights one example of that trend.) But the strength of those efforts is often based on the trust people around the world place in institutions.
After word came in that the bulk-reporting approach that the system relied on didn’t make sense to the target audience—interns in the architecture industry working toward a certification—his team shifted gears, attempting to make a secondary view that was more akin to a traditional timesheet. Tech Not Always Necessary.
The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Send me an email if you would like to receive a brief whitepaper on the seven strategic outcomes. David Gammel's Web Strategy Report Archive
To begin 2014, we are featuring a new MCI whitepaper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. They are very open to learning from their “northern” counterparts and embrace US standards, certifications and renowned speakers and trainers.
New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast whitepaper on that topic. 20 Build specific Facebook accounts for individual programs such as certification from the Tile Roofing Institute via Bostrom. via the Bostrom Corporation.
These printed materials are useful, yet are one of the largest contributors to event paper waste. Think videos and multimedia clips, downloadable whitepapers, product spec sheets, case studies, tutorials and more. Instead, encourage vendors to use your app to create engaging e-content and promotional materials.
Others require multiple years of membership tied to an event like certification. There is a growing shift from providing a paper based or in localized in-person membership to an electronic only membership. WhitePaper. (4). For many organizations the standard term of membership is a year. Test marketing. (18).
In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. WhitePaper. (4). Because something is cheap is not a rational reason to market using that technique. Test marketing. (18). tiered membership.
• Acquire or maintain a certification (22%). WhitePaper. (4). . • Participate in their young professional program (8%). • Upgrade their membership to a higher level (12%). • Purchase a book or directory (13%). • Donate to the foundation or PAC (10%). Test marketing. (18). The Decsion to Join. (2).
As learning business professionals, we must be careful how we use extrinsic motivators—whether praise, a digital badge, or a certification designation. a certification exam), or somewhere along the spectrum. Even when we don’t have direct impact, we’re likely to have influence. a proctored exam) to informal (e.g.,
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