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Association Brain Food Weekly: 5.5.17

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Tue 5/9 at 12 p.m.* – Spark Your Innovation Engine. Is your association starting to focus more on innovation? How can you foster a culture of innovation? Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today. Location: Charlotte NC.

Charlotte 159
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Association Brain Food Weekly: 8.24.18

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Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth.

Chicago 37
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Association Brain Food Weekly: 5.7.21

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WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

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Association Brain Food Weekly: 4.30.21

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Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. (Must join Fridays@4 for free first.).

Education 354
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Association Brain Food Weekly: 2.8.19

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The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. Liudas Dapkus, AP ).

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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

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Event Technology Awards Judges? Spotlight: Charlotte Hammerbeck

Event Industry News

Joining the judging panel for the Event Technology Awards 2018 is Charlotte Hammerbeck, Director, Meetings Technology for GSK. Full Name: Charlotte Hammerbeck. Whether it’s via an app, or in some other format, there’s definitely a gap in the market. Company: GSK. Job Title: Director, Meetings Technology.