Charlotte Marketing Member Engagement 
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MAY 7, 2021
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.
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APRIL 30, 2021
Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Find out how to make sure you’re asking your members all the right questions.
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JUNE 15, 2018
As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.
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AUGUST 24, 2018
Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth.
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SEPTEMBER 22, 2023
At Business Insider, Charlotte Lytton reports on research about Gen Z and education. What’s more, most members now expect a career center as part of their membership benefits. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Gen Z education.
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AUGUST 19, 2022
Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. Bill West, senior market leader and 25+ year veteran of the assessment industry. More info/register.
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JUNE 22, 2018
Member Engagement or Old Baggage? There’s a member engagement channel that too many associations aren’t leveraging. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth. Guests: Charlotte Muylaert, Billhighway.
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