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Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. Host: Halmyre.
Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. More info/register. Host: ASAE. More info/register.
Jo Damato, director, educational development & strategy, National Business Aviation Association. Microlearning: Your New Sales Strategy . Learn about the key strategies and tactics for shifting gears into greater team performance in the C-suite of associations today. Strategies to Increase Your Event App Adoption Rate.
At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.
– 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. *All times are Eastern Standard Time unless otherwise noted. Tue 2/21 at 2 p.m. – Association Chat. Tue 2/21 at 2 p.m. 1 CAE credit.
– 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. *All times are Eastern Standard Time unless otherwise noted. Tue 2/21 at 2 p.m. – Association Chat. Tue 2/21 at 2 p.m. 1 CAE credit.
I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. Discover learning strategies that engage brains and activate results. Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide. Liudas Dapkus, AP ). Fitness was a complete surprise.
Charlotte Muylaert from Billhighway makes a guest appearance on the Aptify blog to share ten great ideas for chapters that her team discovered at ASAE Annual. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too.
Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth.
Game-Changing Email Strategies to Dominate the Inbox in Q4. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. Tue 8/23 at 12 p.m. More info/register.
As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.
On Tuesday, May 11, Gail Perry and Claire Meyerhoff are presenting a webinar at Nonprofit Marketing Guide called Turn Your Fundraising Event into the Best Party in Town. Here are five strategies you can use to be sure your VIPs actually walk in the door. I also used this strategy at a business school event.
Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Alison Church, Marketing Director at Easyfairs UK & Global. Charlotte Hammerbeck, Director, Meetings Technology at GSK.
Membership Marketing Video: Pennsylvania Builders Association. Home: Charlotte-DeSoto Building Industry Association. Packed with program, strategy, and event ideas, it’s a “must read” for construction trades & building association pros everywhere. Meet the Trades: Tidewater Builders Association.
Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day.
Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.
by Charlotte Gill. The organization worked with the marketing company Achieve (an affiliate member at Nonprofits First) in raising the money through social media, e-blasts, and a string of volunteers. Erica Linguanti: Initially we were unable to secure a donor match – which was a key tactic in our overall strategy. Cara Biggs.
The promoted positions are from across the business including their marketing, design, events and leadership team. Also joining the leadership team is Marc Hazelden, who has been promoted to Client Strategy and Innovation Director. Creative communications agency, Top Banana, today celebrate the promotion of 7 of their valued employees.
Guests: Charlotte Muylaert, Billhighway. Hear a debunking of the top ten myths about events and marketing, as well as a review of compelling insights, trends, and best practices. Presenter: Dax Callner, Chief Strategy Officer, GES Events. More info/register. Host: KiKi L’Italien, founder, Amplified Growth. More info/register.
In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.
We spoke with Charlotte Putnam, vice president of communications & marketing for the Plumbing-Heating-Cooling Contractors – National Association (PHCC) , who told us about their new website, www.phccareers.com , that showcases a modern, exciting and technologically skilled trade. Revisions are your friend. Now it’s your turn.
Charlotte Gough , has been promoted to director of account management, helping clients to identify new strategies, reach new audiences and deliver engaging and meaningful experiences. As a result, the agency has been extensively adding new talent to its team in London.
Their make-over included using tee times instead of a shotgun start, having golfers walk rather than ride in carts as part of the social distancing strategy, a special “mask” sponsor, a lot of hand sanitizer, and a virtual banquet and award ceremony via Zoom. Charlotte Muylaert from Billhighway shared the process in her post.
Digital transformation strategies that were planned over the course of months were deployed in weeks, pre-planned communications strategies became obsolete and traditional methods of connecting with customers were disrupted. Throughout 2020 it was a fight for survival. Throughout 2020 it was a fight for survival.
10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Charlotte Perham—@phccnatl. Powerful messaging strategy creates value by: — Leveraging what is unique. Integrating Components into your Strategy. Area of study.
Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. Year in Review.
If online ads are suddenly a bad idea, an alternative strategy might be to focus on digital marketing. As the power of the hashtag continues to grow, some, like GeekSnack ‘s Charlotte Banks, think nongovernmental organizations are on their way out. Entrepreneur has 15 tips to get you started.
4 comments: Charlotte May 21, 2012 8:55 AM I enjoyed your post. Charlotte Weeks www.weekscareerservices.com Author, "I Want to Work in an Association -- Now What??? Charlotte Weeks www.weekscareerservices.com Author, "I Want to Work in an Association -- Now What???" Composing Social Media Strategies.
CloserStill Media has announced the promotion of Charlotte Ellicott as the Marketing & Content Director for its Global Vet Portfolio – UK, US, Singapore. Her tenure at CloserStill Media […]
” ~Charlotte’s Web, E.B. This survey covers learning business goals, strategy and operations, trends and issues, challenges to growth, barriers to innovation, AI adoption and implementation, success metrics and pricing, yet should take less than ten minutes to complete. Online learning strategy. More info/register.
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Small-staff membership marketing. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. Tony Rossell of Marketing General Inc.
Koderly has 20+ years’ experience providing cutting-edge travel technology solutions to market-leading, multi-national brands. Charlotte Lamp Davies, The Bright Approach: “The C-Suite Question Time event is an established and cherished part of TTS and the panellists this year did not disappoint.
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.
Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization. 1 CMP credit.
And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. – CAE credits.
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