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The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020. More info/register. Mon 11/16 at 11 a.m. – More info/register.
Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Why is membership recruitment so important, and how can you use it to grow your association? Thu 5/6 at 12 p.m. 1 CAE credit.
How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. More info/register. Hosts: EventMB and Eventbrite. Wed 2/22 at 2 p.m. – 1 CAE credit.
How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. More info/register. Hosts: EventMB and Eventbrite. Wed 2/22 at 2 p.m. – 1 CAE credit.
Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Presenters: Charlotte Miles VP, Productions, Delaney Owen, Account Manager, and Leigh Massey, VP of Sales & Marketing, Grit Productions & Expositions. Quick hits. 1 CMP credit. More info/register.
More importantly, how can you fill this hole of tens of thousands (or hundreds of thousands) of dollars in the revenue budget? Join a discussion on how to help your corporate partners derive value, i.e., how to successfully recruit and retain corporate partners. Generating Year-Round Revenue with Video. Location: Washington DC.
. “This research will also provide what you’ll need later to develop marketing copy and testimonials for joint membership promotions,” explains writer Charlotte Muylaert. A joint membership model changes the dynamics of national-local chapter relationships, as primary duties will shift between the two.
Great Question: How can we turn marketing from an expense account to a revenue account? Charlotte Perham—@phccnatl. Potential revenue. Recruiting. [I''ll be sharing 10 more takeaways each over the next two weeks!]. 10 Questions Every CEO Should Ask Their Marketing Director. Bill Scott—Council for Resource Development.
” ~Charlotte’s Web, E.B. Two influential think tanks have proposed increased taxes on nonprofits, including membership dues, sponsorships, and program revenue, which could mean a significant financial hit to associations. White Member engagement. Tax status threat to associations. More info/register (ASAE members only).
Event Revenue and Sponsorship ROI. Learn how to maximize ROI with strategies such as: ticketing, pricing and access strategies to optimize revenue and registration; sponsorship tier concepts and best practices; sponsor benefits that also engage and wow attendees; and what data-points to track and measure from attendees to prove ROI. .
Aptify shares five under-utilized member recruitment tactics. – SEO and Content: The Perfect Match to Generate New Revenue. Thu 4/6 at 5:30 – Global Meetings Industry Day Celebration (Charlotte NC, Raleigh NC or Myrtle Beach SC). Locations: Charlotte NC, Raleigh NC or Myrtle Beach SC. A must-read. Wed 4/5 at 12 p.m.
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