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I learned what I could from meetings and reading our publications but things didn’t click into place until I was lucky enough to land a seat in a weeklong Home Building 101 class for local association executive directors. Leverage Data to Drive Member Engagement. Data Segmentation and Its Huge Impact on the MemberExperience.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register. 1 CAE credit.
Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Memberexperience.
Member Journey Maps: Your Association’s Secret Weapon to Driving Adoption, Engagement and New Revenue Initiatives. Learn how to leverage various association technologies to create a winning member journey map, to understand members, solve problems, influence decisions, and create member value. . Wed 10/26 at 1 p.m.
Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless emailmarketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Transactions Corp. Wed 3/9 at 11 a.m.
Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the memberexperience. For more than 25 years, Salesforce has improved upon its best-in-class CRM platform offering more value to its customers.
This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In this class, Todd discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance. 1 CAE credit.
Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best memberexperiences possible without spending excessive time and effort on the program.
They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Emailmarketing. Emailmarketing. Self-serve member portal. Emailmarketing. Campaigns and emailmarketing.
If you’re looking to enhance your memberexperience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. 4) How user-friendly and easy is it to use?
Online payments: Automate dues renewals and centralize accounting and payment processing to boost retention and provide a better memberexperience. Communication management: Build targeted email campaigns and measure their success. Enhance memberexperience with forums, groups, and multimedia elements.
EmailMarketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. Enhance memberexperience with forums, groups, and multimedia elements.
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