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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. Host: Meetings Today Speaker: Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 10/16 at 2 p.m.

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Association Brain Food: 11.1.24

Reid All About it

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258
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On Social Media, Your Brand Is a Second-Class Citizen

Associations Now

Facebook’s recent controversy involving its trending topics is yet another sign that brands aren’t in the driver’s seat on social networks. Last week was a weird one for Facebook users—and those trying to read the tea leaves of social media. ” Social Alone Isn’t Enough.

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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98
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What I'm Reading

Thanks For Playing

The world's most awesome 12 word social media policy (h/t to the SocialFish) Is a network mindset (Beth Kanter) the solution to your Board succession woes ? The year end lists are already starting, and this is a good kick off: epic marketing failures. "Linear thinking is useless in a non-linear world." Want to be a great leader?

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Reads of the Week: October 12, 2012

Reid All About it

Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. Over at Marketing Sherpa, Courtney Eckerle is ready with more advice, seven steps, in fact, for creating and optimizing content in any size organization. I am such a sucker for serendipity. Happy Friday!