Remove Class Remove Social Media Remove Strategy
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Association Brain Food: 11.1.24

Reid All About it

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.

Revenue 258
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Association Brain Food: 10.11.24

Reid All About it

Learn how to create high-quality text, image, video, and other content through hands-on time in class. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop?

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Community management is about strategy

Aaron Wolowiec

Happe said communities are the most effective way to deliver learning and change – much better than social media platforms, which are inundated with advertisements. The first takeaway: strategy. Strategy is based upon a shared understanding of value. Rachel Happe, principal and co-founder, The Community Roundtable.

Strategy 140
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On Social Media, Your Brand Is a Second-Class Citizen

Associations Now

Facebook’s recent controversy involving its trending topics is yet another sign that brands aren’t in the driver’s seat on social networks. Last week was a weird one for Facebook users—and those trying to read the tea leaves of social media. Well, for starters, the members who make up your organization.

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The 3 C’s of Social Learning for Associations

WBT Systems

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236
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Community management is about strategy

Aaron Wolowiec

Happe said communities are the most effective way to deliver learning and change – much better than social media platforms, which are inundated with advertisements. The first takeaway: strategy. Strategy is based upon a shared understanding of value. Rachel Happe, principal and co-founder, The Community Roundtable.

Strategy 100
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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.