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In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Sponsorship strategy. Website content. Most blog posts are marketing dead ends. 1 CAE credit.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Association strategy. Elisa Pratt recaps a recent association community discussion about micro-volunteering.
Association member communications. Interested in grading your association communications? The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. 1 CMP credit.
The weekly list of free educational events and resources for the association community… ASAE Annual road trip. If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. Fíonta shares eleven effective marketing strategies for boosting event attendance.
Email is the overlooked backbone of successful content marketing and SEO strategies. Now, the main event: free professional development events for the association community. From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. Marketing Land ).
Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. When creating an influencer program, let your overall community goals guide your process.
As nonprofit communications has evolved over the years, we started exploring the concept of brand archetypes and how nonprofits can use them. From our 2024 Nonprofit Communications Trends Report Are you already a member of our community? Example: The National Parks Service The Sage. Not a member? It’s free!)
Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Host: Association Women Technology Champions Speaker: Alice Locatelli, executive driver for digital strategy, Society of Actuaries Tue 2/14 at 12 p.m. –
Whether you’re heading to Cleveland for this year’s Annual Meeting & Expo, or keeping up with the goings-on remotely, Associations Now has plenty of content to help you get up to speed on the meeting’s presenters and key themes. The 2024 ASAE Annual Meeting and Expo is fast approaching. Here are some key articles to read before the event.
By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations.
The looping-video social network Vine is about to go away, due partly to shifts in Twitter’s strategy and partly to larger changes in the market. During the past six months or so, Lohse and her musical partner, Thomas Hughes, have gained a significant audience on the network through their project Carol Cleveland Sings.
They have joined forces and along with John Cleveland, have written “ Connecting to Change the World.” Coordination, Facilitation, and Communication: How will network members link and work with each other? Value Proposition: What will be the benefits of membership for individuals and collectively?
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