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Association Brain Food: 8.9.24

Reid All About it

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” Location: Cleveland OH.

Cleveland 270
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How to Delight Meeting Attendees in 2020

Associations Now

The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility.

Cleveland 102
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Association Brain Food: 6.14.24

Reid All About it

If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance.

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Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. MGM is a wonderful partner because they have a large footprint and are leading the innovation curve.”.

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Tappit hires Meka White Morris as chief revenue officer

Event Industry News

With over 16 years of experience in sports and entertainment, Morris served most recently as the chief revenue office of ISM Connect, an innovator in the facial recognition and artificial intelligence space. . On her appointment, Meka White Morris said: “I’m delighted to join Tappit at a very important time for the events industry.

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Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next

Associations Now

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. Get curious. He recommends asking why—not once, but at least five times in a row. .

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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.