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Association Brain Food: 8.2.24

Reid All About it

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 270
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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

Marketing 159
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Association Brain Food: 8.9.24

Reid All About it

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” Location: Cleveland OH.

Cleveland 270
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Association Brain Food: 6.14.24

Reid All About it

If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance.

Arlington 264
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Association Brain Food Weekly: 4.2.21

Reid All About it

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Quick hits. 16 reasons why people don’t share their knowledge—and what to do about it.

Revenue 335
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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others. Member recruitment.

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Turn Members Into Hackers (the Good Kind)

Associations Now

He cited Redfin , Cornell University , Cleveland Medical , and Hilton as good examples of organizations that host annual or semiannual hackathons. Currie’s team was tasked with creating a volunteer leadership portal, and in a single day onsite, they designed a blueprint for a digital tool that makes volunteer matching easier.