Cleveland Marketing Revenue 
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AUGUST 2, 2024
Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.
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APRIL 2, 2021
They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.
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JUNE 14, 2024
If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance.
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AUGUST 9, 2024
Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” Location: Cleveland OH.
Event Industry News
APRIL 21, 2020
Tappit, the global payment and data ecosystem for events, sports stadia and venues, has appointed Meka White Morris as chief revenue officer to lead business expansion in North America. On her appointment, Meka White Morris said: “I’m delighted to join Tappit at a very important time for the events industry.
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JUNE 8, 2018
Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. The State of Marketing in 2018: Where We Are & Where We’re Going. CMP credits.
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FEBRUARY 10, 2023
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.
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