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In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Sponsorship strategy. Website content. Most blog posts are marketing dead ends. 1 CMP credit.
They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.
If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. Fíonta shares eleven effective marketing strategies for boosting event attendance. Non-dues revenue. If I lived in the DMV, I’d be on this bus for sure. AI for associations.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. 2024 ASAE Annual Welcome Happy Hour (Cleveland OH) Catch up with AWTC community members, expand your network, and find your people before navigating the next few days. Location: Cleveland OH.
Tappit, the global payment and data ecosystem for events, sports stadia and venues, has appointed Meka White Morris as chief revenue officer to lead business expansion in North America. Jason Thomas, CEO of Tappit, commented: “ We are proud to have Meka join the team at an extremely important and challenging time for events across the world.
Email is the overlooked backbone of successful content marketing and SEO strategies. From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. Which strategies are marketers using? “Google giveth, Google taketh away.” ( Moz ). Marketing Land ). CMP credits.
Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Host: Association Women Technology Champions Speaker: Alice Locatelli, executive driver for digital strategy, Society of Actuaries Tue 2/14 at 12 p.m. – 1 CAE credit.
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