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It’s PEOPLE, PEOPLE!!! – Creating a Community Strategy

My Seat at the Bar

pauses to order another glass of Gin 27, a fine Swiss gin from a flight attendant Recently, Ive been traveling to client conventions, working on meeting value proposition work, and to industry conventions, chatting with friends and colleagues at places like ASAE in Cleveland. Humans are social animals you cant stop us from congregating.

Strategy 130
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Association Brain Food: 8.9.24

Reid All About it

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Unlike social media channels, your association controls your app—a tangible daily reminder of membership value. Location: Cleveland OH. Yes, yes, a thousand times yes. Membership app.

Cleveland 270
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Association Brain Food: 6.14.24

Reid All About it

If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. Fíonta shares eleven effective marketing strategies for boosting event attendance. Plus, unlike social media channels, your association controls your app. AI for associations.

Arlington 264
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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. In other words, it’s a way of finding someone outside your company who has klout within your audience and using their social status to engage members or convert prospects. Do you think your customers would be excited?

Marketing 159
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The Most Popular Brand Archetypes for Nonprofits

Nonprofit Marketing Guide

If you are looking to create shareable, engaging content or primarily focus on social media, this is a great option. Example: The Cleveland Clinic The Most Popular Archetypes for Nonprofits For our 2024 Nonprofit Annual Trends Report , we asked survey takers to select the three words that best describe their nonprofit’s personality.

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Membership+Marketing+Magazines+ 3 other articles for association executives

SCD Group

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Who do you target? Your C-level doesn’t buy in.

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Ripened Thoughts on the Demise of Vine

Associations Now

The looping-video social network Vine is about to go away, due partly to shifts in Twitter’s strategy and partly to larger changes in the market. Social networks are frustrating. The impending shutdown of Vine certainly wasn’t expected by many social media fans.