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Cecilia Sepp of Rogue Tulips Consulting takes issue with associations that repeatedly ask the same people to join committees and other groups rather than announcing and offering these opportunities to all members. Staff committee liaison. How many of you received training before taking on a committee liaison role? Microlearning.
Nominating someone is simple and anonymous: submit their contact info and a sentence about them—the AWTC awards committee takes it from there. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Committee management. Content marketing.
Through targeted initiatives like our name change policy, accessibility audits and the creation of our DEIA committee, we ensure these principles are at the forefront of everything we do. Our work extends beyond policy to include meaningful actions that improve inclusivity and accessibility for all members.
Every association is unique—that old saying is true and you can really see it in membership committees. Some associations can’t live without theirs, some got rid of theirs years ago, and some wonder what to do with their membership committee. If you’ve had an uneasy feeling about your membership committee, you are not alone.
Host: Fridays@4 Speaker: Bernie Currie, SHRM-CP, PHR, Director of Human Resources and Ethics Committee Staff Liaison at Building Industry Consulting Service International *All events are online at Eastern Standard Time unless otherwise noted. Host: ASAE Small Staff Association Advisory Committee Speakers: Wed 11/13 at 12:30 p.m.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Tue 6/22 at 2 p.m.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.
They can’t simply send things out to committee and have committees study them for a year or 18 months and come back with recommendations. Younger is among the content leaders for the forum.) CEOs and board chairs/presidents have to be much more agile, says Jay Younger, FASAE, President & CEO at McKinley Advisors.
Of course, the timing, technology, and ease of use for the learner are super important, but the absolute most important part to the success of your webinar is the content and subject matter expert (SME). Once you have a couple of subject matter experts in your pool you can get a lot of content generated. Social Networks.
Advisory committees let your nonprofit work with others who want to see you succeed. What are advisory committees? At their core, advisory committees are groups of individuals who are stakeholders in your nonprofit’s work and who want to play a role in ensuring you achieve maximum impact. Define the advisory committee’s focus.
Chapter, committee, or business group meetings. If your association is large, you might have multiple chapters, different committees, or even smaller business groups. If you’re unsure of the online engagements you should be providing to your members, consider these suggestions: Targeted email content.
“These technology trends are not just impacting the way we operate, they’re redefining who we are as businesses—our strategies, our business models, how we create value, how we engage customers,” said Friso van der Oord, senior vice president of content at NACD. That’s obviously not part of the operating experience of many directors.”
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Content Forum Weekly Community Chat. Host: Content Forum.
The Board of Directors, the Officers, the Committee Chairs, the Chapters (if there are any). Typically these candidates come from the current Board of Directors but may also come from committee chairs or even committee members. The process should be coordinated through the Nominating committee process. Committee Chairs.
Global volunteers offer leadership and expertise for APEX Commission, Knowledge, and Sustainability and Social Impact committees . The Events Industry Council today announces leadership appointments for its Accepted Practices Exchange (APEX) Commission, Knowledge Committee, and Sustainability and Social Impact Committee. “We
How to get non-members to buy content Is your organization looking for strategies to grow membership with your continuing education (CE) program, guaranteeing CE success? Therefore, presenting the best quality and most relevant content to non-members can be your most effective marketing vehicle.
WBT Systems describes options for repurposing content from a cancelled conference , such as online learning programs, podcasts and virtual conferences. How To Create Videos & Content That Are Needed When Your Audience Is Anxious & Overwhelmed. Michelle Korsmo, Chair, Key Industry Associations Committee. LMS selection.
Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Wed 1/8 at 12:00 – The Journey to Creating Effective Boards & Committee (Association Insights, Alexandria VA).
With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.
But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits. But do you?
Create Communities for Chapters and Committees. Chapters, committees, volunteers, events, and special projects can all have their own communities with content and activities that are customized to their needs. 5 Steps to Learn about Your Chapters. That’s a major step forward.
Explore strategies, steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Host: UST Education Speaker: Tim Hopkins, CAE, Chair, ASAE Diversity + Inclusion Committee, and practice director, McKinley Advisors Thu 1/11 at 3 p.m. Wed 1/3 at 12 p.m. 1 CAE credit.
WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Amanda Kaiser shares a list of content, community, and education resources for association professionals , including Association Brain Food Weekly. Ryan Law, CXL ). Barry Davret, Medium ).
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Hear about new emerging ways to garner audience attention through enhanced production, content delivery, and captivating new strategies for packaging your entire webinar program. Virtual watercooler.
To help organizations simplify their processes and stop the “torture,” consider a solution that takes into account these 3 C’s: Content , Commerce and Community. The content of your Association Management Solution (AMS) is comprised of more than just housing the names and addresses of members, boards and committees.
Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.
After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Your committee said there would be a demand for it. What type of content do they click in emails? Maybe the problem isn’t your marketing or course content. You assumed so because….
Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Thomas Cote, MBA, CAE (moderator), executive director, Capitol Hill Management Services; chair, ASAE Young Professionals Advisory Committee. Host: Content Forum.
Go beyond using first name in the initial greeting of your email, and try incorporating it into the body content, preheader, or subject line. Have they volunteered, donated, or sat on a board or committee? Before automation, the association sent one email with a lot of content. First Name. Want to hear another crazy stat?
Conference attendees know exactly what they want – what kind of sessions are intriguing to them, what content is most captivating, and which extra features will keep them coming back year after year. Don’t challenge your selection committee by guessing if your attendees will be pleased with the education you’ve been planning.
Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. Membership engagement.
This week, I’ll be blogging about the contents of the whitepaper. Standing committees value form and position over function and effectiveness. I’m excited to announce the third Spark white paper – The Mission Driven Volunteer – co-authored with Peggy Hoffman , CAE, President of Mariner Management.
First, you’ll need to create a planning committee to take charge of the organization and execution of your virtual day of service. Have your planning committee test out the virtual event platform and tools and note any elements that aren’t functioning properly or aspects of your event schedule that need to be adjusted. Let’s jump in!
The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, Content Marketing Institute ). Effectively Promote Your Organization’s Content Online.
To participate, attendees had to log in to the app, which was a win-win scenario for Karen because it guaranteed attendees could also access all the event information, content, and engagement features that would help them make the most of the annual conference.
Their contents could reshape how we understand the ancient world. | exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Hear best practices for targeting media outlets, creating consumable content, and leveraging various platforms to spread your message.
Associations are giving everyone a voice like never before, using open APIs to enable grassroots voting, smarter committees and stronger online community. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Top Trends in Content Marketing 2022. Tue 3/8 at 1 p.m.
Personalized Content and Recommendations. We’re so used to personalized content that many of us don’t even recognize its significance anymore. They want content that’s customized and relevant to their interests on your association’s websites. They expect written content, images, and video. Stay dry!”.
Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. – Working with State Association Government Affairs Committees for Effective Advocacy . More info. (1 1 CAE credit). Host: ASAE Marketing Section. Wed 3/30 at 2 p.m. More info. (1 1 CAE Credit).
Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.
Refreshing your website’s contents, especially that on your homepage, is likely already a regular part of your association management practice. Members can find the content they need easily. Your members should easily be able to log in to their profiles on your AMS or other members-only content from your website.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences.
Consider adding qualified members (those with law backgrounds or experience with ethical issues, or public policy specialists) to the Code of Ethics Committee or task force so they can serve in a greater capacity. These committee members would represent the document and its contents to new and current association members.
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