Reid All About it

JANUARY 10, 2025

Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

FEBRUARY 7, 2025

Snack pack How to ensure your association’s communications cut through the inbox clutter. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases. Liz Willits , Content Phenom How to raise readers, in 35 steps.

Chicago 275

Chicago Revenue Education Member Engagement 275

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 118

Email Marketing Survey Marketing Tools 118

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

Communications 262

Communications How To New York Guidelines 262

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Please, forward your resume via email to the address ? EventsCase ?we

Content 129

Content Press Release Case Study Email Marketing 129

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications 174

Communications eBook Tools Member Engagement 174

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

Tools 296

Tools Communications Email Marketing Recruiting 296

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214

Texas Florida Email Marketing Newsletter 214

Reid All About it

DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. Association content. Content strategy. Member surveys.

Content 213

Content Strategy Revenue Education 213

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Washington 285

Washington Video Social Media DC 285

Associations Now

NOVEMBER 18, 2019

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Nonprofit Marketing Guide

JULY 23, 2021

This week I found lots of email marketing tips (including more on the Apple update), logo ideas, how to add your podcast to Facebook and more. It’s time for Mixed Links… Here are 10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox. Not sure why that email marketing matters anyway?

Communications 113

Communications Email Marketing Class Tips 113

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Email marketing software. Communicate digitally to disseminate information. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Nonprofit Marketing Guide

DECEMBER 8, 2022

We shared the first sneak peek at the data from the Nonprofit Communications Trends Report a few weeks ago. Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far.

Email Marketing 85

Email Marketing Marketing Survey Report 85

Association Adviser

AUGUST 20, 2024

Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.

Email Marketing 78

Email Marketing Marketing Newsletter Revenue 78

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Learn to create targeted personas in ChatGPT for personalized content and interactions. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Meaningful Engagement: Communicating with Your Members in Troubled Times. Patricia Cole, Vice President of Communications, Catholic Charities USA. Can I get an amen?! Sponsorship redesign. More info/register.

Certificate 370

Certificate System Dallas Recruiting 370

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

AUGUST 16, 2024

Learn to create targeted personas in ChatGPT for personalized content and interactions. Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. More info/register. More info/register. More info/register. More info/register.

America 264

America Strategy Content Social Media 264

Nonprofit Marketing Guide

JUNE 11, 2021

Find out How to Supercharge Your Email Marketing with Video. Catch Up on Our Content from This Week… The 8 Kinds of Burnout #NPCOMMLIFE. Is This the End of Email Open Rate Tracking? Communications Director Mentoring Program. July 8: Communications Planning That Works Master Class with Kivi Leroux Miller.

Communications 116

Communications Class Email Marketing Newsletter 116

Nonprofit Marketing Guide

AUGUST 27, 2021

Here are 5 ways to tap into the power of nostalgia marketing. Catch Up on Our Content from This Week…. 14 Easy Tests to Run to Improve Your Nonprofit’s Email Marketing. September 9: Creating Your Donor Communications Plan Master Class with Kivi Leroux Miller. And finally Hirshel Jaffe looks at Who Is Happy?

Communications 112

Communications Class Email Marketing Content 112

Nonprofit Marketing Guide

JANUARY 29, 2021

This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. Scott Wescott at Turn Two Communications encourages you to answer these 3 Questions for Better Content. Hubspot has 18 Examples of Brilliant Email Marketing Campaigns.

Communications 92

Communications Sample Email Marketing Social Media 92

Higher Logic

JUNE 4, 2019

Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. People love the option to consume their educational content on their terms - from wherever they want, whenever they want. But before all of that, win their trust by offering them insightful and engaging content at no cost.

Learning Management System 214

Learning Management System Content Course Resources 214

Associations Now

FEBRUARY 11, 2025

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. With so many emails hitting your contacts inboxes, its important to approach your communication strategy with a mind toward avoiding email fatigue, the report says.

Report 54

Report Email Marketing Content Newsletter 54

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s more important to align your message with the content.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Chris Detzel, Community Program Manager at Reltio. 1 CAE credit.

San Jose 369

San Jose Email Marketing Strategy millennials 369

Reid All About it

AUGUST 9, 2024

If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.

Cleveland 270

Cleveland LMS Press Release Content 270

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about? Is this image relevant to my content?

Content 153

Content Marketing Social Media Tips 153

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Marketing Tip No.

Marketing 133

Marketing Email Marketing Report Content 133

Arc 3 Communications

OCTOBER 30, 2024

Arc 3 Communications is looking for an Account Executive, Public Affairs to join our advocacy team. The Account Executive, Public Affairs reports directly to the President of Arc 3 Communications. Do you have the experience in state and local government necessary to help further advance the public policy agenda of Arc 3 clients?

Texas 75

Texas Austin Proposal Atlanta 75

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? Or a content strategist who drives messaging decisions?

Communications 97

Communications Team Project Email Marketing 97

Nonprofit Marketing Guide

JANUARY 8, 2021

I still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though. This week I have some more trends and tips for 2021, email marketing ideas, free Google tools and more. Learn How to Start and Manage Your Nonprofit Email Marketing Calendar.

Communications 97

Communications Discount Class Email Marketing 97

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Resources Process 196