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Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Nonprofit Marketing Guide

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector. Those are strategic choices.

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Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Nonprofit Marketing Guide

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

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Building an Association Crisis Communications Webpage

GrowthZone

Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience.

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Membership Q&A: What’s the Most Effective Renewal Cycle?

Spark Consulting

When is the best time of the year to begin renewal communications to members? When should we start renewal communications? The mailed notices are, of course, not the ONLY reason for that improvement, but they definitely contributed. How many notices should we send? Should we send paper or electronic notices? Sorry not sorry.

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How to Set Communications Goals with Your Program Teams

Nonprofit Marketing Guide

With that comes the need to set communications goals for the coming year. Note that the annual goals we are discussing here are actually what we would call objectives in a larger communications strategy.) It should help them understand how your communications and marketing work can get them closer to their programmatic goals.

Team 83
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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

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Listen: Don’t just hear

Aaron Wolowiec

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. While both of these definitions describe elements of listening, neither is complete.