Reid All About it

OCTOBER 11, 2019

10 Online Communication & Fundraising Best Practices for Small NGOs. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Tue 10/15 at 1 p.m. –

DC 50

DC Washington Education Content 50

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Are you communicating the value of your association through your publication’s content and design? Tue 3/27 at 2 p.m. 1 CAE credit. Host: ASAE.

Case Study 45

Case Study Email Marketing DC Washington 45

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong. Takeaway : Yeah, that’s pretty annoying.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? It’s a challenge, but one definitely worth taking on. One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider.

Marketing 110

Marketing Communications Examples Email Marketing 110

Association Adviser

DECEMBER 15, 2016

Last month, we asked our readers: which members receive highly targeted communications from your association? New members clearly have the membership and marketing team’s attention. Of our association respondents, just more than 57 percent said they gear specific communications to new members. percent of respondents.

Communications 60

Communications Discount Certificate Committee 60

Nonprofit Marketing Guide

AUGUST 31, 2020

Here is the latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. After studying art history for a number of years, I turned to community journalism and pivoted to work in nonprofit communications and marketing in healthcare, international conservation and higher education.

Communications 75

Communications Email Marketing Review Team 75

Nonprofit Marketing Guide

SEPTEMBER 20, 2019

Or if you are more interested in guest blogging, here is The Definitive Guide to that from Kristen Matthews. If email marketing is more your thing, I also found The Ultimate Guide to Email Design. Social Media Today has 6 Content Marketing Mistakes You’re Still Making (and How to Avoid Them).

Communications 56

Communications Guidelines Tips Email Marketing 56

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. More info/register. Host: WorkerBee.TV

Survey 264

Survey Strategy Project Education 264

WBT Systems

JULY 24, 2018

We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition. E-learning programs can definitely help associations solve some of the challenges described in these two reports. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learn how to build trust across generations through clarity, communication, and belonging. Membership tiers. 1 CAE credit. More info/register. to 3:10 p.m.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Host: ASAE Professional Development Professionals Community. Camille White-Stern, Communications Manager, Splash.

Revenue 195

Revenue Strategy Video Education 195

Nonprofit Marketing Guide

AUGUST 14, 2024

Being able to move our ideas, teams, and organizations forward relies on our ability to organize and communicate clearly and seamlessly. Automation Tools are software that performs tasks automatically to reduce manual effort, such as email marketing automation. It also means doing so in the most efficient ways possible.

Products 97

Products Guidelines Handbook Process 97

Nonprofit Marketing Guide

AUGUST 26, 2015

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice.

Email Marketing 77

Email Marketing Examples Content Communications 77

MemberClicks

APRIL 3, 2025

Why Your Association Needs a Membership Funnel If the above definitions have not made the membership funnels usefulness clear enough, there are several other reasons to get on board with a membership funnel today. A job fair , for example, is a great place to bring in prospects whose names youve gathered and gauge their interest.

How To 52

How To Software Content Review 52

Association Briefings

MAY 6, 2021

For this post, we’ll use the Pew Research Center’s generational , definitions. Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

Nonprofit Marketing Guide

JULY 12, 2011

We are communicating with congressional staffers about specific policy issues that they deal with. Many of these staffers attend our events and provide us with their contact information, but still do not meet the definition of opting-in (at least not until after-the-fact). Is what we are doing a violation of the CAN-SPAM law?

Directory 75

Directory Newsletter DC Committee 75

Association Adviser

JULY 10, 2014

Association membership is included in this definition. All of your organization’s emails must clearly identify the name of the sender and how to contact your organization and/or the sender directly. Those forms of communication are not covered by CASL.

Email Marketing 60

Email Marketing Social Media Communications Marketing 60

Nonprofit Marketing Guide

FEBRUARY 8, 2011

I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon).

Marketing 80

Marketing New York City New York Examples 80

Nonprofit Marketing Guide

JUNE 9, 2020

Let’s say you started a new nonprofit communications job. In email marketing, it’s easy to create segments based on users’ activity, such as whether they open or click on your emails. They have all the usual channels set up and your job is to improve engagement. What are their problems and concerns?

Social Media 76

Social Media How To Survey Content 76

Nonprofit Marketing Guide

AUGUST 8, 2016

This is definitely not a best practice. But the practical reality for nonprofits is that it may make sense to email those people. Think to yourself: Is ongoing communications with us a desired and reasonable expectation of this transaction? You are assuming they want communications and forcing them to say they don’t.

Newsletter 42

Newsletter Email Marketing Communications Marketing 42

Association Adviser

SEPTEMBER 21, 2016

You just need frequent and effective communication to keep them engaged. Sabuco also recommends keeping board members well informed with regular communications and regularly review your mission statement and core values as you prepare your annual report. Selection of Top 10 Association Communication Challenges 2011-2015.

New York City 60

New York City Ohio California New York 60

MemberClicks

OCTOBER 28, 2022

Could you pull a list from your database and create an email marketing campaign for those prospect attendees? It’s definitely worth a shot! There’s so much to learn from renewal rates, engagement actions, email opens and everything else you collect about your members. So get in there! And have fun!

Discount 52

Discount Library Process Software 52

AssociCom

MARCH 22, 2013

Obviously it is impossible by definition that an entire association revolves around each member but it is important, as much as possible, to make the member feel that way. Email Marketing. Even better, your members can communicate with other members. A member-centric association revolves around the individual member.

Library 40

Library Committee Certificate Course 40

The Membership Blog

MAY 25, 2011

My answer to the question about which methods are most effective in today’s modern membership environment is: it depends (pretty definitive, huh?). It depends on your organization’s members – what do they do, how do they communicate. No, I really mean that. It does depend. It depends on your organization’s leadership.

Recruiting 28

Recruiting Recruitment Email Marketing Discount 28

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

ISAE

APRIL 3, 2024

This makes it easier to facilitate the stewardship strategies and communications that drive long-term engagement, and it shows donors that their contributions are especially valued. They’ve chosen to support your organization in a uniquely meaningful way, so special touches and messages are definitely warranted.

Examples 52

Examples Strategy Review Discount 52

MemberClicks

OCTOBER 10, 2023

A clear definition ensures your team can smoothly integrate the membership initiative into your nonprofit’s operations. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

Membership Management 52

Membership Management Software Revenue Social Media 52

Disciple Media

SEPTEMBER 18, 2023

With its blend of customization, engagement, and security, Disciple Media emerges as the definitive platform for those seeking an all-in-one solution for their membership business. It has a niche focus, ensuring fundraisers can integrate community management effectively. Streamlined communication modules.

Tools 36

Tools Price FAQ Member Experience 36

ISAE

APRIL 4, 2024

This makes it easier to facilitate the stewardship strategies and communications that drive long-term engagement, and it shows donors that their contributions are especially valued. They’ve chosen to support your organization in a uniquely meaningful way, so special touches and messages are definitely warranted.

Examples 40

Examples Strategy Review Discount 40

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” I don’t have a dog right now or else I’d bribe it with some cheese and snap a photo.

How To 28

How To Sample Social Media Case Study 28

Reid All About it

AUGUST 9, 2024

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. If you or your brand want to stand out in your market, you must become known, trusted, and loved.

Cleveland 270

Cleveland LMS Press Release Content 270

Reid All About it

AUGUST 16, 2024

Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. Unlock the secrets to clear and effective communication with SMEs.

America 264

America Strategy Content Social Media 264

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? billion emails were sent every day. Email allows you to easily scale your communication.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. If you’re willing to accept a little extra work on the front end, you can save lots of money when it comes to sending email.

Email Marketing 40

Email Marketing Marketing Tools Process 40

Higher Logic

APRIL 26, 2018

I am definitely one of those people who loves and needs to have the latest gadgets. Technology evolves , and so will your marketing automation platform. It’s definitely a worthwhile endeavor to stay informed about platform changes.

Marketing 197

Marketing Team Software Video 197

Associations Now

NOVEMBER 17, 2015

Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that email marketers are often stuck playing it safe. And as a result, email design tends to be fairly conservative out of necessity. ” Khoo wrote.

Newsletter 40

Newsletter Email Marketing Marketing Tools 40

Association Briefings

OCTOBER 22, 2020

Who knew that something so trivial would revolutionize the way we communicate. And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. This spawned the mantra “Email is dead.” Now, I would definitely agree that the email of 2009 is certainly dead.

How To 52

How To Newsletter Content Communications 52